{"id":1542,"date":"2019-09-01T11:15:51","date_gmt":"2019-09-01T18:15:51","guid":{"rendered":"http:\/\/musicnow.iprorecords.com\/?p=1542"},"modified":"2022-05-12T16:45:39","modified_gmt":"2022-05-12T16:45:39","slug":"taylor-swifts-lover-debuts-at-no-1-on-billboard-200-chart-with-867000-units-earned-in-first-week-in-u-s","status":"publish","type":"post","link":"https:\/\/musicnow.iprorecords.com\/?p=1542","title":{"rendered":"Taylor Swift&#8217;s &#8216;Lover&#8217; Debuts at No. 1 on Billboard 200 Chart with 867,000 Units Earned in First Week in U.S."},"content":{"rendered":"\r\n<script>\r\nif( document.getElementById( \"builder-styles-css\" ) ) document.getElementById( \"builder-styles-css\" ).insertAdjacentHTML( \"beforebegin\", \"<link rel='stylesheet' href='https:\/\/musicnow.iprorecords.com\/wp-content\/themes\/themify-music\/themify\/themify-builder\/css\/themify-builder-style.css' type='text\/css' \/>\" );\r\n<\/script>\r\n\t\t\t\n<h3 class=\"wp-block-heading\">Of the set\u2019s 867,000 equivalent album units earned, 679,000 were in album sales. Album marks superstar\u2019s sixth No. 1.<\/h3>\n\n\n\n<p><a href=\"https:\/\/www.billboard.com\/music\/taylor-swift\">Taylor Swift<\/a>\u2019s new album,&nbsp;<em>Lover<\/em>, blasts in at No. 1 on the&nbsp;<a href=\"https:\/\/www.billboard.com\/charts\/billboard-200\">Billboard 200<\/a>&nbsp;chart with the biggest week for any album since her last release,&nbsp;<em>reputation,<\/em>&nbsp;in 2017.<\/p>\n\n\n\n<p><em>Lover<\/em>\u00a0earned 867,000 equivalent album units in the U.S. in the week ending Aug. 29, according to Nielsen Music. Of that sum, 679,000 were in album sales. Both figures are the largest registered for any album in a single week since Swift\u2019s\u00a0<em>reputation<\/em>\u00a0<a href=\"https:\/\/www.billboard.com\/articles\/columns\/chart-beat\/8039679\/taylor-swift-reputation-debuts-no-1-billboard-200-albums\">debuted<\/a>\u00a0with 1.238 million units in its first week, of which 1.216 million were in album sales (in the week ending Nov. 16, 2017).<\/p>\n\n\n\n<p> The Billboard 200 chart ranks the most popular albums of the week in the U.S. based on\u00a0multi-metric consumption as measured in equivalent album units. Units are comprised of traditional album sales, track equivalent albums (TEA) and streaming equivalent albums (SEA). The new\u00a0Sept. 7-dated chart (where\u00a0<em>Lover\u00a0<\/em>enters at No. 1) will be posted in full on\u00a0<em>Billboard<\/em>&#8216;s websites on Wednesday, Sept. 4 (one day later than usual, due to the Labor Day holiday in the U.S. on Sept. 2). <\/p>\n\n\n\n<p>In total,&nbsp;<em>Lover<\/em>&nbsp;begins with 867,000 equivalent album units earned, of which 679,000 were in album sales; 13,000 were in TEA units and 175,000 were in SEA units. The latter figure translates to 226 million on-demand audio streams earned for the album\u2019s songs during its release week.<\/p>\n\n\n\n<p>Let\u2019s take a look at some of the highlights behind the numbers of Swift\u2019s big week with&nbsp;<em>Lover<\/em>:<\/p>\n\n\n\n<p><strong>Biggest Overall Week for an Album Since Swift\u2019s Last Album,\u00a0<em>reputation<\/em>:<\/strong>\u00a0As\u00a0<em>Lover<\/em>\u00a0starts with 867,000 equivalent album units earned, it logs the biggest single week for any album, in terms of units, since Swift\u2019s last album,\u00a0<em>reputation<\/em>. It debuted with 1.238 million equivalent album units earned in the week ending Nov. 16, 2017 (and bowed at No. 1 on the Billboard 200 chart dated Dec. 2 of that year).<\/p>\n\n\n\n<p><strong>Biggest Sales Week for an Album Since\u00a0<em>reputation<\/em>:<\/strong>\u00a0<em>Lover<\/em>\u00a0sold 679,000 copies in its first week, which is the largest sales week for any album since\u00a0<em>reputation<\/em>entered with 1.216 million sold.<\/p>\n\n\n\n<p>Aiding&nbsp;<em>Lover<\/em>\u2019s first week: the set\u2019s release in four collectible deluxe CD editions at Target, as well as dozens of merchandise\/digital album bundles sold through Swift\u2019s official website. The album also had a standard CD edition that was available widely at retail, along with an equivalent digital album that was available via all digital retailers.<\/p>\n\n\n\n<p>Comparably, the&nbsp;<em>reputation<\/em>&nbsp;album was supported by two deluxe editions available exclusively at Target, and a standard CD and digital edition. Notably, during&nbsp;<em>reputation<\/em>\u2019s first week, its digital edition was exclusively sold via the Apple iTunes Store. It became widely available via all digital retailers in its second week. Further,&nbsp;<em>reputation<\/em>\u2019s sales were also likely goosed by fan participation in the&nbsp;<a href=\"https:\/\/www.billboard.com\/articles\/business\/7941945\/taylor-swift-live-nation-verified-fan-concert-tickets\">Taylor Swift Tix<\/a>powered by Ticketmaster Verified Fan program, where the purchase of an album would help secure greater access to tickets for Swift\u2019s then-upcoming reputation stadium tour. (Swift has announced no plans to tour in support of&nbsp;<em>Lover<\/em>.)<\/p>\n\n\n\n<p>In addition,\u00a0<em>Lover<\/em>\u00a0is Swift\u2019s first album to be available to stream in full across all streaming services in its first week.\u00a0<em>Reputation<\/em>\u00a0was not available to stream in full during its debut week &#8212; just four pre-release tracks were streamable.\u00a0<em>Reputation<\/em><a href=\"https:\/\/www.billboard.com\/articles\/news\/8054816\/taylor-swift-reputation-streaming-services\">eventually premiered on streaming services on Dec. 1, 2017<\/a>\u00a0&#8212; three weeks after the album\u2019s release on Nov. 10.\u00a0<em>Reputation<\/em>\u2019s lack of streaming availability may have driven some fans to purchase the album in its first week, instead of waiting to stream it weeks later. Conversely,\u00a0<em>Lover<\/em>\u00a0racked up a sizable streaming debut (more on that in a moment) likely thanks to its wide availability on streaming services.<\/p>\n\n\n\n<p><strong>Only Woman With Six Albums to Sell at Least 500,000 Copies in a Single Week:<\/strong>With&nbsp;<em>Lover<\/em>\u2019s sales debut of 679,000 copies sold, Swift becomes the first woman to have six different albums each sell at least 500,000 copies in a single week. (The only other act to do so is&nbsp;<a href=\"https:\/\/www.billboard.com\/music\/eminem\">Eminem<\/a>.) Swift previously managed the half-million one-week sales feat with the debut weeks of her last five full-length studio albums:&nbsp;<em>reputation<\/em>&nbsp;(1.216 million, in 2017),&nbsp;<em>1989<\/em>&nbsp;(1.287 million, 2014),&nbsp;<em>Red<\/em>&nbsp;(1.208 million, 2012),&nbsp;<em>Speak Now<\/em>&nbsp;(1.047 million, 2010) and&nbsp;<em>Fearless<\/em>&nbsp;(592,000; 2008). Swift also remains the only act to have four different albums each sell a million copies in a single week.<\/p>\n\n\n\n<p><strong>Swift\u2019s Sixth No. 1 Album:<\/strong>&nbsp;<em>Lover<\/em>&nbsp;is Swift\u2019s sixth No. 1 album on the Billboard 200 chart. It follows five other Swift sets that also started atop the list:&nbsp;<em>reputation<\/em>&nbsp;(four nonconsecutive weeks at No. 1, 2017-18);&nbsp;<em>1989<\/em>&nbsp;(11 nonconsecutive, 2014-15);&nbsp;<em>Red<\/em>(seven nonconsecutive, 2012-13);&nbsp;<em>Speak Now<\/em>&nbsp;(six nonconsecutive, 2010-11); and&nbsp;<em>Fearless<\/em>&nbsp;(11 nonconsecutive, 2008-09).<\/p>\n\n\n\n<p><strong>Five No. 1s This Decade:<\/strong>\u00a0<em>Lover<\/em>\u00a0grants Swift her fifth No. 1 album on the Billboard 200 this decade (2010-present). In turn, she ties\u00a0<a href=\"https:\/\/www.billboard.com\/music\/lady-gaga\">Lady Gaga<\/a>\u00a0for the most No. 1s this decade among women. (<a href=\"https:\/\/www.billboard.com\/music\/drake\">Drake<\/a>\u00a0has the most No. 1s this decade among all acts, with nine.)<\/p>\n\n\n\n<p><strong>Second-Biggest Streaming Week Ever for an Album by a Woman, or Pop Album:<\/strong>&nbsp;With&nbsp;<em>Lover<\/em>\u2019s robust streaming start of 175,000 SEA units, which equates to 226 million on-demand audio streams for its songs during the tracking week, the album notches the second-biggest streaming week ever for an album by a woman, the second-largest for a pop album, and the second-biggest of any album in 2019. In all three metrics,&nbsp;<em>Lover<\/em>&nbsp;was only beat by the debut week of&nbsp;<a href=\"https:\/\/www.billboard.com\/music\/ariana-grande\">Ariana Grande<\/a>\u2019s&nbsp;<em>Thank U, Next<\/em>, which entered with 228,000 SEA units (equaling 307 million on-demand audio streams).<\/p>\n\n\n\n<p>The rest of the new top 10 of the Billboard 200 chart dated Sept. 7, where\u00a0<em>Lover<\/em>opens at No. 1, is scheduled to be announced later today (Sept. 1).<\/p>\n\n\n\n<p>Source: billboard.com<\/p>\n<div id=\"themify_builder_content-1542\" data-postid=\"1542\" class=\"themify_builder_content themify_builder_content-1542 themify_builder themify_builder_front\">\r\n\r\n\t<\/div>\r\n<!-- \/themify_builder_content -->","protected":false},"excerpt":{"rendered":"<p>Of the set\u2019s 867,000 equivalent album units earned, 679,000 were in album sales. Album marks superstar\u2019s sixth No. 1. Taylor Swift\u2019s new album,&nbsp;Lover, blasts in at No. 1 on the&nbsp;Billboard 200&nbsp;chart with the biggest week for any album since her last release,&nbsp;reputation,&nbsp;in 2017. Lover\u00a0earned 867,000 equivalent album units in the U.S. in the week ending [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1543,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","footnotes":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[1],"tags":[],"class_list":["post-1542","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-music-now","has-post-title","has-post-date","has-post-category","has-post-tag","no-post-comment","no-post-author"],"jetpack_featured_media_url":"https:\/\/musicnow.iprorecords.com\/wp-content\/uploads\/2019\/09\/01-taylor-swift-press-photo-2019-billboard-15482.jpg","jetpack_publicize_connections":[],"_links":{"self":[{"href":"https:\/\/musicnow.iprorecords.com\/index.php?rest_route=\/wp\/v2\/posts\/1542","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/musicnow.iprorecords.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/musicnow.iprorecords.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/musicnow.iprorecords.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/musicnow.iprorecords.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1542"}],"version-history":[{"count":1,"href":"https:\/\/musicnow.iprorecords.com\/index.php?rest_route=\/wp\/v2\/posts\/1542\/revisions"}],"predecessor-version":[{"id":2930,"href":"https:\/\/musicnow.iprorecords.com\/index.php?rest_route=\/wp\/v2\/posts\/1542\/revisions\/2930"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/musicnow.iprorecords.com\/index.php?rest_route=\/wp\/v2\/media\/1543"}],"wp:attachment":[{"href":"https:\/\/musicnow.iprorecords.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1542"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/musicnow.iprorecords.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1542"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/musicnow.iprorecords.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1542"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}