{"id":1904,"date":"2020-08-02T14:05:08","date_gmt":"2020-08-02T21:05:08","guid":{"rendered":"http:\/\/musicnow.iprorecords.com\/?p=1904"},"modified":"2022-05-12T16:44:41","modified_gmt":"2022-05-12T16:44:41","slug":"taylor-swift-achieves-seventh-no-1-album-on-billboard-200-chart-biggest-week-of-2020-with-folklore","status":"publish","type":"post","link":"https:\/\/musicnow.iprorecords.com\/?p=1904","title":{"rendered":"Taylor Swift Achieves Seventh No. 1 Album on Billboard 200 Chart &#038; Biggest Week of 2020 with &#8216;Folklore&#8217;"},"content":{"rendered":"\r\n<script>\r\nif( document.getElementById( \"builder-styles-css\" ) ) document.getElementById( \"builder-styles-css\" ).insertAdjacentHTML( \"beforebegin\", \"<link rel='stylesheet' href='https:\/\/musicnow.iprorecords.com\/wp-content\/themes\/themify-music\/themify\/themify-builder\/css\/themify-builder-style.css' type='text\/css' \/>\" );\r\n<\/script>\r\n\t\t\t\n<h3 class=\"wp-block-heading\">Plus: Logic and The Kid LAROI debut in top 10.<\/h3>\n\n\n\n<p><a href=\"https:\/\/www.billboard.com\/music\/taylor-swift\" target=\"_blank\" rel=\"noreferrer noopener\">Taylor Swift<\/a>\u2019s&nbsp;<em>Folklore<\/em>&nbsp;flies in at No. 1 on the&nbsp;<a href=\"https:\/\/www.billboard.com\/charts\/billboard-200\" target=\"_blank\" rel=\"noreferrer noopener\">Billboard 200<\/a>&nbsp;albums chart, capturing the biggest week for any album since Swift\u2019s last release, 2019\u2019s&nbsp;<em>Lover<\/em>.<\/p>\n\n\n\n<p><em>Folkore<\/em>&nbsp;was released with little advance notice on July 24 and earns Swift her seventh No. 1 album.<\/p>\n\n\n\n<p><em>Folklore<\/em>&nbsp;starts with 846,000 equivalent album units earned in the U.S. in the week ending July 30, according to Nielsen Music\/MRC Data. That marks the largest week registered for any album since Swift\u2019s own&nbsp;<em>Lover<\/em>, which debuted at No. 1 on the Sept. 7, 2019-dated chart with 867,000 units.<\/p>\n\n\n\n<p>Further, in the last four years, the three biggest weeks for any album have been racked up by Swift. Dating back to July of 2016, the three largest frames for any album are: Swift\u2019s\u00a0<em>Reputation<\/em>\u00a0(1.24 million units, Dec. 2, 2017-dated chart),\u00a0<em>Lover<\/em>\u00a0(867,000) and\u00a0<em>Folklore<\/em>\u00a0(846,000).<\/p>\n\n\n\n<p>The Billboard 200 chart ranks the most popular albums of the week in the U.S. based on&nbsp;multi-metric consumption as measured in equivalent album units. Units comprise album sales, track equivalent albums (TEA) and streaming equivalent albums (SEA). Each unit equals one album sale, or 10 individual tracks sold from an album, or 3,750 ad-supported or 1,250 paid\/subscription on-demand official audio and video streams generated by songs from an album. The new Aug. 8-dated chart (where&nbsp;<em>Folklore<\/em>&nbsp;bows at No. 1) will be posted in full on&nbsp;<em>Billboard<\/em>&#8216;s website on Aug. 4.<\/p>\n\n\n\n<p><em>Folklore<\/em>\u2019s debut of 846,000 equivalent album units is led by 615,000 in album sales, 218,000 in SEA units (equating to 289.85 million on-demand streams of the tracks on the album), and 13,000 in TEA units.<\/p>\n\n\n\n<p><strong>Seventh No. 1 Album:<\/strong>&nbsp;<em>Folklore<\/em>&nbsp;marks Swift\u2019s seventh No.&nbsp; 1 on the Billboard 200 albums chart, tying her with&nbsp;<a href=\"https:\/\/www.billboard.com\/music\/janet-jackson\" target=\"_blank\" rel=\"noreferrer noopener\">Janet Jackson<\/a>&nbsp;for the third-most leaders among women in the history of the chart. Ahead of them on the leading ladies list are&nbsp;<a href=\"https:\/\/www.billboard.com\/music\/barbra-streisand\" target=\"_blank\" rel=\"noreferrer noopener\">Barbra Streisand<\/a>, with 11 No. 1s, and&nbsp;<a href=\"https:\/\/www.billboard.com\/music\/madonna\" target=\"_blank\" rel=\"noreferrer noopener\">Madonna<\/a>, with nine. Among all acts,&nbsp;<a href=\"https:\/\/www.billboard.com\/music\/the-beatles\" target=\"_blank\" rel=\"noreferrer noopener\">The Beatles<\/a>&nbsp;have the most No. 1 albums, with 19.<\/p>\n\n\n\n<p>Before\u00a0<em>Folklore<\/em>, Swift topped the chart with\u00a0<em>Lover<\/em>\u00a0(No. 1 for one week, Sept. 7, 2019-dated chart),\u00a0<em>Reputation<\/em>\u00a0(No. 1 for four weeks, 2017-18),\u00a0<em>1989<\/em>\u00a0(No. 1 for 11 weeks, 2014-15),\u00a0<em>Red<\/em>\u00a0(No. 1 for seven weeks, 2012-13),\u00a0<em>Speak Now<\/em>\u00a0(No. 1 for six weeks, 2010-11) and\u00a0<em>Fearless<\/em>\u00a0(No. 1 for 11 weeks, 2008-09).<\/p>\n\n\n\n<p><strong>Most No. 1 Debuts Among Women:<\/strong>&nbsp;All seven of Swift\u2019s No. 1 albums have&nbsp;<em>debuted&nbsp;<\/em>at No. 1 &#8212; a record among female artists.&nbsp;<a href=\"https:\/\/www.billboard.com\/music\/beyonce\" target=\"_blank\" rel=\"noreferrer noopener\">Beyonc\u00e9<\/a>,&nbsp;<a href=\"https:\/\/www.billboard.com\/music\/lady-gaga\" target=\"_blank\" rel=\"noreferrer noopener\">Lady Gaga<\/a>, Madonna and&nbsp;<a href=\"https:\/\/www.billboard.com\/music\/britney-spears\" target=\"_blank\" rel=\"noreferrer noopener\">Britney Spears<\/a>&nbsp;are tied with the second-most debuts at No. 1 among women, with six each. (Beyonc\u00e9, Gaga and Spears each have a&nbsp;<em>total<\/em>&nbsp;of six No. 1 albums &#8212; and all of them also&nbsp;<em>debuted at<\/em>&nbsp;No. 1. Meanwhile, six of Madonna&#8217;s nine total No. 1s debuted atop the list.)<\/p>\n\n\n\n<p>Among all acts,&nbsp;<a href=\"https:\/\/www.billboard.com\/music\/jay-z\" target=\"_blank\" rel=\"noreferrer noopener\">Jay-Z<\/a>&nbsp;has the most debuts at No. 1, with 14. All 14 of his No. 1 albums have debuted at No. 1.<\/p>\n\n\n\n<p><strong>2020\u2019s Biggest Week for an Album, and Biggest for Any Album Since Swift\u2019s Last Release,&nbsp;<em>Lover<\/em>:<\/strong>&nbsp;<em>Folklore<\/em>\u2019s start of 846,000 equivalent album units marks the largest week for 2020 for any album. It blows past the previous high, which was registered just last month by the opening stanza of&nbsp;<a href=\"https:\/\/www.billboard.com\/music\/juice-wrld\" target=\"_blank\" rel=\"noreferrer noopener\">Juice WRLD<\/a>\u2019s&nbsp;<em>Legends Never Die<\/em>&nbsp;(497,000 units in the tracking week ending July 16; as reflected on the chart dated July 25).<\/p>\n\n\n\n<p>In addition,\u00a0<em>Folklore<\/em>\u00a0nabs the biggest week for any album since Swift\u2019s last release,\u00a0<em>Lover<\/em>, less than a year ago. It launched atop the list dated Sept. 7, 2019, with 867,000 units earned in the week ending Aug. 29, 2019.<\/p>\n\n\n\n<p><em>Lover<\/em>&nbsp;was released on Aug. 23, 2019. Unlike the surprise-released&nbsp;<em>Folklore<\/em>,&nbsp;<em>Lover<\/em>&nbsp;was preceded by months of traditional promotion, which began with the release of the set\u2019s first single, \u201cMe!,\u201d featuring Brendon Urie, on April 26, 2019.<\/p>\n\n\n\n<p>Also, while&nbsp;<em>Lover<\/em>&nbsp;was available widely to purchase at all retailers in its first week, including Target, which carried four deluxe CD editions of the set,&nbsp;<em>Folklore&nbsp;<\/em>had a limited availability at retail in its first week<em>.<\/em>&nbsp;<em>Folklore<\/em>&nbsp;was only sold via Swift\u2019s official webstore or via digital retailers.&nbsp;<em>Folklore<\/em>&nbsp;will be released on CD widely to all retailers on Aug. 7.<\/p>\n\n\n\n<p><strong>Swift Has the Three Biggest Weeks for Any Album in the Last Four Years:<\/strong>&nbsp;In the last four years, the three biggest weeks for any album have been racked up by Swift. Dating back to July of 2016, the three largest frames for any album were tallied by the debut weeks of Swift\u2019s&nbsp;<em>Reputation<\/em>&nbsp;(1.24 million units, Dec. 2, 2017-dated chart),&nbsp;<em>Lover<\/em>&nbsp;(867,000) and&nbsp;<em>Folklore<\/em>&nbsp;(846,000).<\/p>\n\n\n\n<p>The last time anyone not named Taylor Swift had a bigger week than&nbsp;<em>Folklore<\/em>&nbsp;was&nbsp;<a href=\"https:\/\/www.billboard.com\/music\/drake\" target=\"_blank\" rel=\"noreferrer noopener\">Drake<\/a>, who saw his&nbsp;<em>Views<\/em>&nbsp;album launch with 1.04 million units at No. 1 on the May 21, 2016-dated chart.<\/p>\n\n\n\n<p><strong>Biggest Sales Week for an Album Since&nbsp;<em>Lover<\/em>:<\/strong>&nbsp;<em>Folklore<\/em>&nbsp;sold 615,000 copies in its first week, marking the largest sales frame for any album since Swift\u2019s&nbsp;<em>Lover<\/em>&nbsp;sold 679,000 copies in its debut week (Sept. 7, 2019-dated chart).<\/p>\n\n\n\n<p>As noted above, in&nbsp;<em>Folklore<\/em>\u2019s first week of release, the album was only available to purchase through Swift\u2019s website and digital retailers.<\/p>\n\n\n\n<p>During the album\u2019s first week, Swift\u2019s webstore sold over a dozen physical\/digital album bundles (with a CD, vinyl LP or cassette, plus the digital album). All of the physical\/digital bundles delivered the digital version of the album upon purchase to the customer, while the physical version will ship to the customer later. Sales of such bundles &#8212; where two formats of the same album are bundled together &#8212; are counted as one sale, with the album configuration sold determined by the first version of the album that is fulfilled to the customer.<\/p>\n\n\n\n<p>Swift\u2019s store additionally sold an array of merchandise\/digital album bundles.<\/p>\n\n\n\n<p><strong>\u2018Folklore\u2019 Is Already 2020\u2019s Top Selling Album:<\/strong>&nbsp;With 615,000 copies sold of&nbsp;<em>Folklore<\/em>&nbsp;in its first week, the album has already become 2020\u2019s top selling album. It surpasses the previous top-seller, BTS\u2019&nbsp;<em>Map of the Soul: 7<\/em>, which has sold 574,000 since its release on Feb. 21.<\/p>\n\n\n\n<p><strong>First Act to Have Seven Different Albums Sell at Least 500,000 in a Single Week:<\/strong>&nbsp;As&nbsp;<em>Folklore<\/em>&nbsp;sold 615,000 copies in its first week, Swift becomes the first act to have seven different albums each sell at least 500,000 copies in a single week, since Nielsen Music\/MRC Data began electronically tracking music sales in 1991. Swift previously achieved half-million sales frames with the debut weeks of her last six full-length studio albums:&nbsp;<em>Lover<\/em>&nbsp;(679,000, in 2019),&nbsp;<em>Reputation<\/em>&nbsp;(1.216 million, in 2017),&nbsp;<em>1989<\/em>&nbsp;(1.287 million, 2014),&nbsp;<em>Red<\/em>&nbsp;(1.208 million, 2012),&nbsp;<em>Speak Now<\/em>&nbsp;(1.047 million, 2010) and&nbsp;<em>Fearless<\/em>&nbsp;(592,000; 2008).<\/p>\n\n\n\n<p>Swift was previously tied with Eminem, who has seen six of his albums each sell at least 500,000 copies in a week.<\/p>\n\n\n\n<p><strong>Largest Streaming Week of 2020 for an Album by a Woman:<\/strong>&nbsp;<em>Folklore&nbsp;<\/em>garnered 218,000 SEA units in its first week, which equals 289.85 million on-demand streams of its songs in its first week. That\u2019s the biggest streaming week of 2020 for any album by a woman, and the biggest by a non-rap album this year. The only albums to generate bigger streaming frames in 2020 are two rap titles: Juice WRLD\u2019s&nbsp;<em>Legends Never Die<\/em>, with 422.63 million in its opening week, and&nbsp;<a href=\"https:\/\/www.billboard.com\/music\/lil-uzi-vert\" target=\"_blank\" rel=\"noreferrer noopener\">Lil Uzi Vert<\/a>\u2019s&nbsp;<em>Eternal Atake<\/em>, with 400.42 million and 348.72 million in its first and second weeks, respectively.<\/p>\n\n\n\n<p><em>Folklore<\/em>\u2019s 289.85 million streams also mark the second-biggest streaming week\u00a0<em>ever<\/em>\u00a0for an album by a woman, behind only the debut frame of Ariana Grande\u2019s\u00a0<em>Thank U, Next<\/em>\u00a0(307.07 million; chart dated Feb. 23, 2019).<\/p>\n\n\n\n<p>At No. 2 on the new Billboard 200,&nbsp;<a href=\"https:\/\/www.billboard.com\/music\/logic\" target=\"_blank\" rel=\"noreferrer noopener\">Logic<\/a>\u2019s&nbsp;<em>No Pressure<\/em>&nbsp;launches with 221,000 equivalent album units earned. Of that sum, 172,000 are in album sales (supported by an array of merchandise\/album bundles), 48,000 are in SEA units (equaling 65.16 million on-demand streams of the album\u2019s songs) and 1,000 are in TEA units.<\/p>\n\n\n\n<p><em>No Pressure<\/em>&nbsp;&#8212; which Logic describes as his &#8220;<a href=\"https:\/\/twitter.com\/Logic301\/status\/1286727369672331265\" target=\"_blank\" rel=\"noreferrer noopener\">farewell<\/a>&#8221; effort as he announced his &#8220;<a href=\"https:\/\/www.billboard.com\/articles\/columns\/hip-hop\/9423587\/logic-no-pressure-stream-it-now\" target=\"_blank\" rel=\"noreferrer noopener\">retirement<\/a>&#8221; &#8212; racks up his biggest week for an album since&nbsp;<em>Everybody<\/em>&nbsp;opened at No. 1 on the May 27, 2017-dated chart with 248,000 units.<\/p>\n\n\n\n<p><em>No Pressure<\/em>&nbsp;is Logic\u2019s seventh top 10 effort, stretching back to his first chart entry,&nbsp;<em>Under Pressure<\/em>, which debuted and peaked at No. 4 on the Nov. 8, 2014-dated chart.<\/p>\n\n\n\n<p>Juice WRLD\u2019s\u00a0<em>Legends Never Die<\/em>\u00a0falls from No. 1 to No. 3 in its third week, after two frames on top, with 107,000 equivalent album units (down 34 percent), while Pop Smoke\u2019s former No. 1\u00a0<em>Shoot for the Stars Aim for the Moon<\/em>\u00a0dips 2-4 with nearly 107,000 units (down 23 percent).<\/p>\n\n\n\n<p>The original Broadway cast recording of&nbsp;<em>Hamilton: An American Musical&nbsp;<\/em>slips 4-5 with 71,000 equivalent album units (down 9 percent). The album peaked at No. 2 on the July 18 chart after Disney+ premiered the filmed version of the Broadway show on July 3.&nbsp;<em>Hamilton<\/em>&nbsp;has now spent 27 nonconsecutive weeks in the top 10 of the Billboard 200 &#8212; the most of any cast recording since&nbsp;<em>Hair<\/em>&nbsp;hung on for 28 weeks in 1969.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.billboard.com\/music\/gunna\" target=\"_blank\" rel=\"noreferrer noopener\">Gunna<\/a>\u2019s&nbsp;<em>Wunna<\/em>&nbsp;runs 21-6 on the new Billboard 200 with a 205 percent gain in equivalent album units earned (rising to 67,000) after the former No. 1 album was reissued on July 24 with eight additional tracks. Lil Baby\u2019s previous chart-topper,&nbsp;<em>My Turn<\/em>, falls 5-7 with 53,000 equivalent album units earned (down 6 percent).<\/p>\n\n\n\n<p>The Kid LAROI makes his Billboard 200 debut with\u00a0<em>F*ck Love<\/em>\u00a0at No. 8, which launches with 40,000 equivalent album units earned. Of that sum, 33,000 are in SEA units (equaling 49.39 million on-demand streams of the albums songs), 7,000 are in album sales (aided by dozens of merchandise\/album bundles) and a negligible sum from TEA units.<\/p>\n\n\n\n<p><em>F*ck Love<\/em>&nbsp;is the 16-year-old rapper\u2019s (real name: Charlton Howard) first full-length mixtape. The set includes a guest turn from LAROI\u2019s&nbsp;<a href=\"https:\/\/www.billboard.com\/articles\/columns\/hip-hop\/9403374\/the-kid-laroi-go-love-big-brother\" target=\"_blank\" rel=\"noreferrer noopener\">mentor<\/a>, the late Juice WRLD.<\/p>\n\n\n\n<p>Rounding out the new top 10 on the Billboard 200 are a pair of former No. 1s, as\u00a0<a rel=\"noreferrer noopener\" href=\"https:\/\/www.billboard.com\/music\/post-malone\" target=\"_blank\">Post Malone<\/a>\u2019s\u00a0<em>Hollywood\u2019s Bleeding<\/em>\u00a0shifts 7-9 with 33,000 equivalent album units (down 1 percent) and\u00a0<a rel=\"noreferrer noopener\" href=\"https:\/\/www.billboard.com\/music\/harry-styles\" target=\"_blank\">Harry Styles<\/a>\u2019\u00a0<em>Fine Line<\/em>\u00a0dips 9-10 with 31,000 units (up 7 percent).<\/p>\n\n\n\n<p>Source: billboard.com<\/p>\n\n\n\n<p><br><\/p>\n<div id=\"themify_builder_content-1904\" data-postid=\"1904\" class=\"themify_builder_content themify_builder_content-1904 themify_builder themify_builder_front\">\r\n\r\n\t<\/div>\r\n<!-- \/themify_builder_content -->","protected":false},"excerpt":{"rendered":"<p>Plus: Logic and The Kid LAROI debut in top 10. Taylor Swift\u2019s&nbsp;Folklore&nbsp;flies in at No. 1 on the&nbsp;Billboard 200&nbsp;albums chart, capturing the biggest week for any album since Swift\u2019s last release, 2019\u2019s&nbsp;Lover. Folkore&nbsp;was released with little advance notice on July 24 and earns Swift her seventh No. 1 album. Folklore&nbsp;starts with 846,000 equivalent album units [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1905,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","footnotes":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[1],"tags":[],"class_list":["post-1904","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-music-now","has-post-title","has-post-date","has-post-category","has-post-tag","no-post-comment","no-post-author"],"jetpack_featured_media_url":"","jetpack_publicize_connections":[],"_links":{"self":[{"href":"https:\/\/musicnow.iprorecords.com\/index.php?rest_route=\/wp\/v2\/posts\/1904","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/musicnow.iprorecords.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/musicnow.iprorecords.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/musicnow.iprorecords.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/musicnow.iprorecords.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1904"}],"version-history":[{"count":1,"href":"https:\/\/musicnow.iprorecords.com\/index.php?rest_route=\/wp\/v2\/posts\/1904\/revisions"}],"predecessor-version":[{"id":2843,"href":"https:\/\/musicnow.iprorecords.com\/index.php?rest_route=\/wp\/v2\/posts\/1904\/revisions\/2843"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/musicnow.iprorecords.com\/index.php?rest_route=\/"}],"wp:attachment":[{"href":"https:\/\/musicnow.iprorecords.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1904"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/musicnow.iprorecords.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1904"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/musicnow.iprorecords.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1904"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}