{"id":2080,"date":"2020-12-20T13:01:54","date_gmt":"2020-12-20T21:01:54","guid":{"rendered":"https:\/\/musicnow.iprorecords.com\/?p=2080"},"modified":"2022-05-12T16:44:38","modified_gmt":"2022-05-12T16:44:38","slug":"taylor-swifts-evermore-arrives-at-no-1-on-billboard-200-albums-chart","status":"publish","type":"post","link":"https:\/\/musicnow.iprorecords.com\/?p=2080","title":{"rendered":"Taylor Swift\u2019s \u2018Evermore\u2019 Arrives at No. 1 on Billboard 200 Albums Chart"},"content":{"rendered":"\r\n<script>\r\nif( document.getElementById( \"builder-styles-css\" ) ) document.getElementById( \"builder-styles-css\" ).insertAdjacentHTML( \"beforebegin\", \"<link rel='stylesheet' href='https:\/\/musicnow.iprorecords.com\/wp-content\/themes\/themify-music\/themify\/themify-builder\/css\/themify-builder-style.css' type='text\/css' \/>\" );\r\n<\/script>\r\n\t\t\t\n<p><a href=\"https:\/\/www.billboard.com\/music\/taylor-swift\" target=\"_blank\" rel=\"noreferrer noopener\">Taylor Swift<\/a>&nbsp;notches her eighth No. 1 album on the&nbsp;<a href=\"https:\/\/www.billboard.com\/charts\/billboard-200\" target=\"_blank\" rel=\"noreferrer noopener\">Billboard 200<\/a>&nbsp;&#8212; and second of 2020 &#8212; as her surprise release&nbsp;<em>Evermore<\/em>&nbsp;arrives atop the list. Her latest studio album earned 329,000 equivalent album units in the U.S. in the week ending Dec. 17, according to Nielsen Music\/MRC Data, marking the fifth-largest week of the year for any album.<\/p>\n\n\n\n<p><em>Evermore<\/em>&nbsp;was released on Dec. 11 via Republic Records with little warning, and was only available as a standard digital download album (across traditional digital retailers like iTunes, as well as Swift\u2019s own official webstore) and a standard streaming album. Its CD edition did not arrive in stores until Friday, Dec. 18 (so expect sturdy sales in the album\u2019s second week). Cassette and vinyl LP configurations are due in 2021.<\/p>\n\n\n\n<p><em>Evermore<\/em>\u00a0is the companion set to her earlier surprise No. 1 album,\u00a0<em>Folklore<\/em>, which bowed atop the Aug. 8-dated Billboard 200.<\/p>\n\n\n\n<p>The Billboard 200 chart ranks the most popular albums of the week in the U.S. based on&nbsp;multi-metric consumption as measured in equivalent album units. Units comprise album sales, track equivalent albums (TEA) and streaming equivalent albums (SEA). Each unit equals one album sale, or 10 individual tracks sold from an album, or 3,750 ad-supported or 1,250 paid\/subscription on-demand official audio and video streams generated by songs from an album. The new Dec. 26-dated chart (where&nbsp;<em>Evermore<\/em>&nbsp;debuts at to No. 1) will be posted in full on&nbsp;<em>Billboard<\/em>&#8216;s website on Dec. 22. For all chart news, follow @billboard and @billboardcharts on both Twitter and Instagram.<\/p>\n\n\n\n<p>Of&nbsp;<em>Evermore<\/em>\u2019s 329,000 equivalent album units earned in the tracking week ending Dec. 17, SEA units comprise nearly 167,000 (equaling 220.49 million on-demand streams of the album\u2019s songs), album sales comprise 154,500 and TEA units comprise a little under 8,000.<\/p>\n\n\n\n<p><strong>Eighth No. 1 Album:<\/strong>&nbsp;Swift continues to rack up No. 1 albums on the Billboard 200, as&nbsp;<em>Evermore<\/em>&nbsp;nets the superstar her eighth leader. She\u2019s nearing&nbsp;<a href=\"https:\/\/www.billboard.com\/music\/barbra-streisand\" target=\"_blank\" rel=\"noreferrer noopener\">Barbra Streisand<\/a>\u2019s all-time record among women of 11 leaders. The only other woman with more No. 1 albums than Swift is&nbsp;<a href=\"https:\/\/www.billboard.com\/music\/madonna\" target=\"_blank\" rel=\"noreferrer noopener\">Madonna<\/a>, with nine. Among all artists,&nbsp;<a href=\"https:\/\/www.billboard.com\/music\/the-beatles\" target=\"_blank\" rel=\"noreferrer noopener\">The Beatles<\/a>&nbsp;have the most No. 1s, with 19. Among all soloists,&nbsp;<a href=\"https:\/\/www.billboard.com\/music\/jay-z\" target=\"_blank\" rel=\"noreferrer noopener\">Jay-Z<\/a>&nbsp;leads with 14.<\/p>\n\n\n\n<p><strong>Second No. 1 Album of 2020:<\/strong>\u00a0Swift is the first woman, and third act, to net a pair of No. 1 albums on the Billboard 200 chart in 2020.\u00a0<em>Folklore<\/em>\u00a0was her first, when the album opened atop the Aug. 8-dated list. Pop group\u00a0<a rel=\"noreferrer noopener\" href=\"https:\/\/www.billboard.com\/music\/bts\" target=\"_blank\">BTS<\/a>\u00a0also managed the feat with\u00a0<em>Be<\/em>\u00a0(Dec. 5) and\u00a0<em>Map of the Soul: 7<\/em>\u00a0(March 7), as did rapper\u00a0<a rel=\"noreferrer noopener\" href=\"https:\/\/www.billboard.com\/music\/youngboy-never-broke-again\" target=\"_blank\">YoungBoy Never Broke Again<\/a>\u00a0with\u00a0<em>Top<\/em>\u00a0(Sept. 28) and\u00a0<em>38 Baby 2<\/em>\u00a0(May 9).<\/p>\n\n\n\n<p><strong>2020\u2019s Fifth-Largest Week for an Album<\/strong>: With&nbsp;<em>Evermore<\/em>&nbsp;bowing with 329,000 equivalent album units, it collects the fifth-biggest week of 2020 for any album. It was bested only by the debut weeks of BTS\u2019&nbsp;<em>Map of the Soul: 7<\/em>&nbsp;(422,000; March 7-dated chart),&nbsp;<a href=\"https:\/\/www.billboard.com\/music\/the-weeknd\" target=\"_blank\" rel=\"noreferrer noopener\">The Weeknd<\/a>\u2019s&nbsp;<em>After Hours<\/em>&nbsp;(444,000; April 4),&nbsp;<a href=\"https:\/\/www.billboard.com\/music\/juice-wrld\" target=\"_blank\" rel=\"noreferrer noopener\">Juice WRLD<\/a>\u2019s&nbsp;<em>Legends Never Die<\/em>&nbsp;(497,000; July 25) and Swift\u2019s&nbsp;<em>Folklore<\/em>&nbsp;(846,000; Aug. 8).<\/p>\n\n\n\n<p>Notably,&nbsp;<em>Evermore<\/em>\u2019s first-week total units (329,000) and album sales (154,500) are the biggest for any album since merchandise\/album bundles and concert ticket\/album sale redemption offers both&nbsp;<a href=\"https:\/\/www.billboard.com\/articles\/business\/9419979\/billboards-new-bundle-chart-rules-start-date\" target=\"_blank\" rel=\"noreferrer noopener\">ceased<\/a>&nbsp;to count towards chart sales&nbsp;<a href=\"https:\/\/www.billboard.com\/articles\/business\/9419979\/billboards-new-bundle-chart-rules-start-date\" target=\"_blank\" rel=\"noreferrer noopener\">as of Oct. 9<\/a>. It\u2019s also the biggest week for an album since physical albums bundled with a digital album could only be counted as a physical sale upon shipment to the customer (starting on&nbsp;<a href=\"https:\/\/www.billboard.com\/articles\/business\/9419979\/billboards-new-bundle-chart-rules-start-date\" target=\"_blank\" rel=\"noreferrer noopener\">Aug. 7<\/a>). In the past, Swift\u2019s albums, including&nbsp;<em>Folklore<\/em>, like many other albums,&nbsp;<a href=\"https:\/\/www.billboard.com\/articles\/business\/chart-beat\/9428290\/taylor-swift-folklore-billboard-200-number-1\" target=\"_blank\" rel=\"noreferrer noopener\">benefited<\/a>&nbsp;from merchandise\/album bundles and physical\/digital combo offers. (Swift has never employed a concert ticket\/album sale redemption offer.)<\/p>\n\n\n\n<p>Remarkably,\u00a0<em>Evermore<\/em>\u00a0has the biggest week &#8212; both in equivalent album units and album sales &#8212; for an album that was only available as a digital download album and a streaming album,\u00a0<em>and\u00a0<\/em>without any bundles or physical\/digital combo offers in over two years. The last album to post a bigger week with only a digital and streaming album, and no bundles of any sort (and no physical album either) was\u00a0<a rel=\"noreferrer noopener\" href=\"https:\/\/www.billboard.com\/music\/drake\" target=\"_blank\">Drake<\/a>\u2019s\u00a0<em>Scorpion<\/em>, when it\u00a0<a rel=\"noreferrer noopener\" href=\"https:\/\/www.billboard.com\/articles\/columns\/chart-beat\/8464342\/drake-scorpion-debut-no1-billboard-200-chart-sets-streaming-record\" target=\"_blank\">debuted<\/a>\u00a0with 732,000 units (of which 160,000 were in album sales, all from its download album) on the July 14, 2018-dated chart.<\/p>\n\n\n\n<p><strong>Second-Largest Streaming Week of 2020 for a Non-R&amp;B\/Hip-Hop Album:<\/strong>&nbsp;As&nbsp;<em>Evermore<\/em>&nbsp;collected 167,000 SEA units in its first week, that equaled 220.49 million on-demand streams of the album\u2019s songs \u2014 the second-biggest streaming week of 2020 for a non-R&amp;B\/hip-hop album. The only loftier week for a non-R&amp;B\/hip-hop set was earned by Swift\u2019s&nbsp;<em>Folklore<\/em>, which arrived with 289.85 million streams of its songs.<\/p>\n\n\n\n<p><strong>Shortest Gap Between New No. 1 Albums by a Woman:<\/strong>\u00a0<em>Evermore<\/em>\u00a0debuts at No. 1 just four months and 18 days after\u00a0<em>Folklore<\/em>\u00a0opened atop the list dated Aug. 8. That\u2019s the shortest gap between new No. 1s on the Billboard 200 chart ever by a woman since the tally became a regularly published weekly chart in March of 1956. Previously, the smallest wait between new No. 1s by a woman was five months and three days between the first weeks at No. 1 for\u00a0<a rel=\"noreferrer noopener\" href=\"https:\/\/www.billboard.com\/music\/olivia-newton-john\" target=\"_blank\">Olivia Newton-John<\/a>\u2019s\u00a0<em>If You Love Me Let Me Know<\/em>\u00a0(Oct. 12, 1974) and\u00a0<em>Have You Never Been Mellow<\/em>\u00a0(March 15, 1975). Both titles spent one week at No. 1.<\/p>\n\n\n\n<p>The last time an act had a shorter wait between No. 1s before Swift was BTS, when the group waited only a little over three months between&nbsp;<em>Love Yourself: Tear<\/em>&nbsp;(June 2, 2018) and&nbsp;<em>Love Yourself: Answer<\/em>&nbsp;(Sept. 8, 2018). Before that,&nbsp;<a href=\"https:\/\/www.billboard.com\/music\/future\" target=\"_blank\" rel=\"noreferrer noopener\">Future<\/a>&nbsp;landed back-to-back new No. 1s in successive weeks in 2017 (with his self-titled album March 11, 2017 and&nbsp;<em>HNDRXX<\/em>&nbsp;on March 18, 2017).<\/p>\n\n\n\n<p>At No. 2 on the Billboard 200,\u00a0<a rel=\"noreferrer noopener\" href=\"https:\/\/www.billboard.com\/music\/kid-cudi\" target=\"_blank\">Kid Cudi<\/a>\u00a0scores his fifth top 10 effort, as\u00a0<em>Man on the Moon III: The Chosen<\/em>\u00a0bows with 144,000 equivalent album units earned. Of that sum, 127,000 comprise SEA units (equaling 167.45 million on-demand streams of the set\u2019s songs), 15,000 comprise album sales and 1,000 comprise TEA units.<\/p>\n\n\n\n<p>Swift\u2019s&nbsp;<em>Folklore<\/em>&nbsp;flies 11-3 on the Billboard 200 with 133,000 equivalent album units (up 249%), as its album sales ballooned to 106,000 (up 742%). The set\u2019s sales got a huge boost from sale pricing and promotion in Swift\u2019s official webstore of the&nbsp;<em>Folklore<\/em>&nbsp;vinyl LP (in assorted colored vinyl variants) and a signed CD edition of the album.<\/p>\n\n\n\n<p>With Swift at Nos. 1 and 3, she\u2019s the first woman to have two albums concurrently in the top three dating back to 1963 when Billboard 200\u2019s then-separate mono and stereo LP charts folded back into one overall chart. The last act, overall, to have two albums in the top three at the same time was Future, on the March 18, 2017-dated chart, when&nbsp;<em>HNDRXX<\/em>&nbsp;debuted at No. 1 and his self-titled album was No. 2.<\/p>\n\n\n\n<p>As Republic Records is the home of both Swift and Kid Cudi, the label lays claim to the entire top three for the second time in 2020. On the Oct. 31-dated chart,\u00a0<em>Folklore<\/em>\u00a0was No. 1,\u00a0<a rel=\"noreferrer noopener\" href=\"https:\/\/www.billboard.com\/music\/pop-smoke\" target=\"_blank\">Pop Smoke<\/a>\u2019s\u00a0<em>Shoot for the Stars, Aim for the Moon<\/em>\u00a0(released via Victor Victor Worldwide\/Republic) was No. 2, and\u00a0<a rel=\"noreferrer noopener\" href=\"https:\/\/www.billboard.com\/music\/21-savage\" target=\"_blank\">21 Savage<\/a>\u00a0and Metro Boomin\u2019s\u00a0<em>Savage Mode II<\/em>\u00a0(released via Boominati\/Slaughter Boomin\/Republic\/Epic) was No. 3. The label last\u00a0<a rel=\"noreferrer noopener\" href=\"https:\/\/www.billboard.com\/articles\/columns\/chart-beat\/8465249\/republic-records-top-three-billboard-200-chart-drake-florence-post-malone\" target=\"_blank\">achieved the feat in 2018<\/a>, and is the only label to have held the top three since Interscope in 2003.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.billboard.com\/music\/michael-buble\" target=\"_blank\" rel=\"noreferrer noopener\">Michael Bubl\u00e9<\/a>\u2019s former No. 1&nbsp;<em>Christmas<\/em>&nbsp;is steady at No. 4 on the new Billboard 200 with 58,000 equivalent album units (up 6%).<\/p>\n\n\n\n<p><a href=\"https:\/\/www.billboard.com\/music\/jack-harlow\" target=\"_blank\" rel=\"noreferrer noopener\">Jack Harlow<\/a>\u2019s&nbsp;<a href=\"https:\/\/www.billboard.com\/articles\/columns\/hip-hop\/9497192\/jack-harlow-way-out-big-sean\/\" target=\"_blank\" rel=\"noreferrer noopener\">debut<\/a>&nbsp;studio album&nbsp;<em>Thats What They All Say<\/em>&nbsp;starts at No. 5 with 51,000 equivalent album units. Of that sum, 48,000 comprise SEA units (equaling 66.21 million on-demand streams of the set\u2019s songs), 2,000 comprise album sales and a little under 1,000 comprise TEA units. The album contains Harlow\u2019s breakout hit \u201cWhat\u2019s Poppin,\u201d which rose to No. 2 on the Billboard Hot 100 chart dated July 11.<\/p>\n\n\n\n<p><a rel=\"noreferrer noopener\" href=\"https:\/\/www.billboard.com\/music\/carrie-underwood\" target=\"_blank\">Carrie Underwood<\/a>\u2019s\u00a0<em>My Gift<\/em>\u00a0dips 5-6 on the Billboard 200 with 47,000 equivalent album units (down 11%), Pop Smoke\u2019s\u00a0<em>Shoot for the Stars, Aim for the Moon\u00a0<\/em>descends 6-7 with 46,000 units (down 4%),\u00a0<a rel=\"noreferrer noopener\" href=\"https:\/\/www.billboard.com\/music\/nat-king-cole\" target=\"_blank\">Nat King Cole<\/a>\u2019s\u00a0<em>The Christmas Song<\/em>\u00a0falls 7-8 with 45,000 units (up 8%),\u00a0<a rel=\"noreferrer noopener\" href=\"https:\/\/www.billboard.com\/music\/bad-bunny\" target=\"_blank\">Bad Bunny<\/a>\u2019s\u00a0<em>El Ultimo Tour del Mundo<\/em>\u00a0drops 2-9 with a little over \u00a044,000 units (down 23%) and\u00a0<a rel=\"noreferrer noopener\" href=\"https:\/\/www.billboard.com\/music\/mariah-carey\" target=\"_blank\">Mariah Carey<\/a>\u2019s\u00a0<em>Merry Christmas<\/em>\u00a0is steady at No. 10 with 44,000 units (up 15%).<\/p>\n\n\n\n<p>Source: billboard.com<\/p>\n<div id=\"themify_builder_content-2080\" data-postid=\"2080\" class=\"themify_builder_content themify_builder_content-2080 themify_builder themify_builder_front\">\r\n\r\n\t<\/div>\r\n<!-- \/themify_builder_content -->","protected":false},"excerpt":{"rendered":"<p>Taylor Swift&nbsp;notches her eighth No. 1 album on the&nbsp;Billboard 200&nbsp;&#8212; and second of 2020 &#8212; as her surprise release&nbsp;Evermore&nbsp;arrives atop the list. Her latest studio album earned 329,000 equivalent album units in the U.S. in the week ending Dec. 17, according to Nielsen Music\/MRC Data, marking the fifth-largest week of the year for any album. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2081,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","footnotes":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[1],"tags":[],"class_list":["post-2080","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-music-now","has-post-title","has-post-date","has-post-category","has-post-tag","no-post-comment","no-post-author"],"jetpack_featured_media_url":"","jetpack_publicize_connections":[],"_links":{"self":[{"href":"https:\/\/musicnow.iprorecords.com\/index.php?rest_route=\/wp\/v2\/posts\/2080","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/musicnow.iprorecords.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/musicnow.iprorecords.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/musicnow.iprorecords.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/musicnow.iprorecords.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2080"}],"version-history":[{"count":1,"href":"https:\/\/musicnow.iprorecords.com\/index.php?rest_route=\/wp\/v2\/posts\/2080\/revisions"}],"predecessor-version":[{"id":2806,"href":"https:\/\/musicnow.iprorecords.com\/index.php?rest_route=\/wp\/v2\/posts\/2080\/revisions\/2806"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/musicnow.iprorecords.com\/index.php?rest_route=\/"}],"wp:attachment":[{"href":"https:\/\/musicnow.iprorecords.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2080"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/musicnow.iprorecords.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2080"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/musicnow.iprorecords.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2080"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}