{"id":2497,"date":"2021-11-29T11:42:14","date_gmt":"2021-11-29T19:42:14","guid":{"rendered":"https:\/\/musicnow.iprorecords.com\/?p=2497"},"modified":"2022-05-12T16:44:27","modified_gmt":"2022-05-12T16:44:27","slug":"adeles-easy-on-me-rebounds-for-fifth-week-atop-billboard-hot-100-oh-my-god-debuts-at-no-5","status":"publish","type":"post","link":"https:\/\/musicnow.iprorecords.com\/?p=2497","title":{"rendered":"Adele\u2019s \u2018Easy on Me\u2019 Rebounds for Fifth Week Atop Billboard Hot 100, \u2018Oh My God\u2019 Debuts at No. 5"},"content":{"rendered":"\r\n<script>\r\nif( document.getElementById( \"builder-styles-css\" ) ) document.getElementById( \"builder-styles-css\" ).insertAdjacentHTML( \"beforebegin\", \"<link rel='stylesheet' href='https:\/\/musicnow.iprorecords.com\/wp-content\/themes\/themify-music\/themify\/themify-builder\/css\/themify-builder-style.css' type='text\/css' \/>\" );\r\n<\/script>\r\n\t\t\t\n<p>&#8220;Easy on Me&#8221; is the first song to lead simultaneously in airplay, streaming and sales since &#8220;Despacito&#8221; in 2017. <\/p>\n\n\n\n<p>As&nbsp;<a href=\"https:\/\/www.billboard.com\/music\/adele\">Adele<\/a>\u2018s new LP&nbsp;<em>30<\/em>&nbsp;<a href=\"https:\/\/www.billboard.com\/music\/chart-beat\/adele-30-billboard-200-albums-chart-debut-1235003213\/\">blasts in at No. 1<\/a>&nbsp;on the&nbsp;<a href=\"https:\/\/www.billboard.com\/charts\/billboard-200\/\">Billboard 200<\/a>&nbsp;albums chart with the biggest week of 2021, lead single \u201cEasy on Me\u201d rebounds for a fifth week atop the&nbsp;<a href=\"https:\/\/www.billboard.com\/charts\/hot-100\">Billboard Hot 100<\/a>&nbsp;songs chart.<\/p>\n\n\n\n<p>The ballad reigns as the most-streamed and top-selling song of the week \u2014 and, for the first time, the most-heard hit on radio. Notably, it\u2019s the first song to lead in all three metrics simultaneously since Luis Fonsi and Daddy Yankee\u2019s \u201cDespacito,\u201d featuring Justin Bieber, in 2017.<\/p>\n\n\n\n<p>The Hot 100 blends all-genre U.S. streaming (official audio and official video), radio airplay and sales data. All charts (dated Dec. 4) will update on&nbsp;Billboard.com&nbsp;tomorrow (Nov. 30). For all chart news, you can follow @billboard and @billboardcharts on both Twitter and Instagram.<\/p>\n\n\n\n<figure><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/U3ASj1L6_sY\" width=\"650\" height=\"360\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/figure>\n\n\n\n<p>\u201cEasy on Me,\u201d&nbsp;<a href=\"https:\/\/www.billboard.com\/articles\/columns\/pop\/9645426\/adele-easy-on-me-video-song\/\">released<\/a>&nbsp;Oct. 14 on Columbia Records, drew 93.2 million radio airplay audience impressions (up 11%) and 37.5 million U.S. streams (up 55%, as it claims the Hot 100\u2019s top Streaming Gainer award) and sold 27,600 downloads (up 11%) in the Nov. 19-25 tracking week, according to MRC Data.<\/p>\n\n\n\n<p>With its fifth week atop the Hot 100, the ballad ties for Adele\u2019s third-longest Hot 100 reign among her five No. 1s:<\/p>\n\n\n\n<p>\u201cHello,\u201d No. 1 for 10 weeks, beginning Nov. 14, 2015<br>\u201cRolling in the Deep,\u201d seven, May 21, 2011<br>\u201cEasy on Me,\u201d five, to-date, Oct. 30, 2021<br>\u201cSomeone Like You,\u201d five, Sept. 17, 2011<br>\u201cSet Fire to the Rain,\u201d two, Feb. 4, 2012<\/p>\n\n\n\n<p>\u201cEasy on Me\u201d concurrently returns for a fifth week atop the&nbsp;<a href=\"https:\/\/www.billboard.com\/charts\/streaming-songs\">Streaming Songs<\/a>&nbsp;chart and takes over atop&nbsp;<a href=\"https:\/\/www.billboard.com\/charts\/radio-songs\">Radio Songs<\/a>, becoming Adele\u2019s fifth No. 1 on the latter ranking, via the same titles as her Hot 100 No. 1s. \u201cEasy on Me\u201d reaches the Radio Songs summit in its sixth week on the chart, tying Silk Sonic\u2019s \u201cLeave the Door Open\u201d for the quickest ascent to the top this year; before both songs, no track had led so quickly since Ed Sheeran\u2019s \u201cShape of You\u201d (also six weeks, in 2017).<\/p>\n\n\n\n<p>Sporting top 10 showings at individual radio formats, \u201cEasy on Me\u201d tops\u00a0<a href=\"https:\/\/www.billboard.com\/charts\/adult-pop-songs\/\">Adult Pop Airplay<\/a>\u00a0for a second week; ranks at No. 2 on\u00a0<a href=\"https:\/\/www.billboard.com\/charts\/adult-contemporary\/\">Adult Contemporary<\/a>\u00a0(after three weeks at No. 1) and\u00a0<a href=\"https:\/\/www.billboard.com\/charts\/pop-songs\/\">Pop Airplay<\/a>, No. 3 on\u00a0<a href=\"https:\/\/www.billboard.com\/charts\/triple-a\/\">Adult Alternative Airplay<\/a>\u00a0and No. 6 on\u00a0<a href=\"https:\/\/www.billboard.com\/charts\/hot-dance-airplay\/\">Dance\/Mix Show Airplay<\/a>\u00a0(thanks to remixes); and hits the top 10 (11-9) on\u00a0<a href=\"https:\/\/www.billboard.com\/charts\/hot-adult-r-and-b-airplay\/\">Adult R&amp;B Airplay<\/a>.<\/p>\n\n\n\n<p>Impressively, \u201cEasy on Me\u201d dominates in all three of the Hot 100\u2019s metrics (airplay, streaming and sales), marking the first song to don such a triple crown in a single week since Luis Fonsi and Daddy Yankee\u2019s juggernaut \u201cDespacito,\u201d featuring Justin Bieber, for five weeks in July-August 2017. (Note that while it sold the most of all songs in the Nov. 19-25 tracking week, \u201cEasy on Me\u201d does not appear on the Dec. 4 Digital Song Sales chart, which reflects total weekly sales activity, i.e., net sales based on both weekly purchases and total \u201creturns\u201d when consumers complete album purchases \u2014 which, in effect, count as a negative sale for tracks customers have already purchased \u2014 as with&nbsp;<em>30<\/em>&nbsp;in the latest tracking frame, via platforms such as the iTunes Store.)<\/p>\n\n\n\n<figure><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/PfwIpoVMvNs\" width=\"650\" height=\"360\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/figure>\n\n\n\n<p>Meanwhile, fellow&nbsp;<em>30<\/em>&nbsp;cut \u201cOh My God\u201d roars onto the Hot 100 at No. 5, with 24.2 million streams, as it starts at No. 3 on Streaming Songs; 6.8 million in airplay audience; and 3,300 downloads sold, good for a No. 28 entrance on&nbsp;<a href=\"https:\/\/www.billboard.com\/charts\/digital-song-sales\/\">Digital Song Sales<\/a>.<\/p>\n\n\n\n<p>Adele adds her eighth Hot 100 top 10. In addition to her five No. 1s and \u201cOh My God,\u201d she reached No. 8 with both \u201cSkyfall\u201d (October 2012) and \u201cSend My Love (To Your New Lover)\u201d (September 2016).<\/p>\n\n\n\n<p>Plus, thanks to \u201cEasy on Me\u201d at No. 1 and \u201cOh My God\u201d at No. 5, Adele boasts simultaneous top five Hot 100 hits for a second time; \u201cSet Fire to the Rain\u201d and \u201cRolling in the Deep\u201d placed at&nbsp;<a href=\"https:\/\/www.billboard.com\/music\/music-news\/katy-perrys-part-of-me-debuts-atop-action-packed-hot-100-1098763\/\">Nos. 2 and 5<\/a>, respectively, on the March 3, 2012, chart, after Adele performed the latter at that year\u2019s Grammy Awards, while the song won for record and song of the year and parent LP&nbsp;<em>21<\/em>&nbsp;took the trophy for album of the year.<\/p>\n\n\n\n<p>\u201cOh My God\u201d is likewise already being supported at multiple radio formats, as it flies 40-22 on Adult Pop Airplay and debuts at No. 40 on Pop Airplay.<\/p>\n\n\n\n<p>As previously reported, Adele\u2019s album\u00a0<em>30<\/em>,\u00a0<a href=\"https:\/\/www.billboard.com\/music\/pop\/adele-30-stream-1234999899\/\">released<\/a>\u00a0Friday, Nov. 19, rockets in at No. 1 on the Billboard 200 with 839,000 equivalent album units, including 692,000 in album sales, both weekly bests for a title this year.<\/p>\n\n\n\n<p>The Kid LAROI and Bieber\u2019s \u201cStay\u201d rebounds 3-2 on the Hot 100, after seven weeks at No. 1. It concurrently leads Pop Airplay for a 13th week, moving to within one frame of Ace of Base\u2019s record 14-week reign with \u201cThe Sign\u201d in 1994.<\/p>\n\n\n\n<p>Lil Nas X and Jack Harlow\u2019s \u201cIndustry Baby\u201d rises 4-3 on the Hot 100, after a week at No. 1, as it logs a 14th week atop both the&nbsp;<a href=\"https:\/\/www.billboard.com\/charts\/r-b-hip-hop-songs\">Hot R&amp;B\/Hip-Hop Songs<\/a>&nbsp;and&nbsp;<a href=\"https:\/\/www.billboard.com\/charts\/rap-song\">Hot Rap Songs<\/a>&nbsp;charts, which employ the same multi-metric methodology as the Hot 100.<\/p>\n\n\n\n<p>Taylor Swift\u2019s \u201cAll Too Well (Taylor\u2019s Version)\u201d drops to No. 4 on the Hot 100, a week after it&nbsp;<a href=\"https:\/\/www.billboard.com\/music\/chart-beat\/taylor-swift-all-too-well-hot-100-debut-1235001340\/\">soared in at No. 1<\/a>. After opening atop both Streaming Songs and Digital Song Sales, it descends to No. 2 on the former tally (25.8 million, down 53%) and No. 9 on the latter (6,300, down 89%). The track also tops the multi-metric&nbsp;<a href=\"https:\/\/www.billboard.com\/charts\/country-songs\/\">Hot Country Songs<\/a>&nbsp;chart for a second week.<\/p>\n\n\n\n<p>Meanwhile, airplay for the song, which runs 10 minutes and 13 seconds in its longest mix, a&nbsp;<a href=\"https:\/\/www.tiktok.com\/@taylorswift\/video\/7033499714498661638?lang=en&amp;is_copy_url=1&amp;is_from_webapp=v1\" rel=\"noreferrer noopener\" target=\"_blank\">record for a Hot 100 No. 1<\/a>, is up 156% to 731,000 impressions (via all its versions). Although not being promoted as a proper radio single from Swift\u2019s album&nbsp;<em>Red (Taylor\u2019s Version)<\/em>, seven stations that contribute to the Radio Songs chart played it 10 or more times in the tracking week (up from four a week earlier), led by Pop Airplay panelists WPRO Providence, R.I. (52), and WDJQ Canton, Ohio (32), and Adult Pop Airplay reporter WWBX Boston (20).<\/p>\n\n\n\n<p>(\u201cMessage in a Bottle [Taylor\u2019s Version] [From the Vault]\u201d is the current radio single from&nbsp;<em>Red [Taylor\u2019s Version]<\/em>; it jumps 22-16 on Adult Pop Airplay and 38-26 on Pop Airplay as the Greatest Gainer on both charts.)<\/p>\n\n\n\n<p>Ed Sheeran\u2019s \u201cShivers\u201d ascends 7-6 on the Hot 100, after reaching No. 5, and Glass Animals\u2019 \u201cHeat Waves\u201d climbs 8-7 for a new best, as it leads the multi-metric&nbsp;<a href=\"https:\/\/www.billboard.com\/charts\/rock-songs\">Hot Rock &amp; Alternative Songs<\/a>&nbsp;and&nbsp;<a href=\"https:\/\/www.billboard.com\/charts\/hot-alternative-songs\">Hot Alternative Songs<\/a>&nbsp;charts for a 10th week each.<\/p>\n\n\n\n<p>Sheeran\u2019s \u201cBad Habits\u201d dips 6-8 on the Hot 100, after reaching No. 2. It also hits No. 1 on Adult Contemporary, where it\u2019s his fourth leader; his prior three all logged lengthy reigns: \u201cThinking Out Loud\u201d (19 weeks at No. 1, beginning in March 2015), \u201cShape of You\u201d (24 weeks, beginning in May 2017) and \u201cPerfect\u201d (22 weeks, beginning in February 2018).<\/p>\n\n\n\n<p>Rounding out the Hot 100\u2019s top 10, Doja Cat\u2019s \u201cNeed to Know\u201d holds at No. 9, after hitting No. 8, and Silk Sonic\u2019s \u201cSmokin Out the Window\u201d slides to No. 10 from its No. 5 peak, although it wins top Airplay Gainer honors on the Hot 100 (23.2 million, up 72%) and leads the multi-metric&nbsp;<a href=\"https:\/\/www.billboard.com\/charts\/r-and-b-songs\">Hot R&amp;B Songs<\/a>&nbsp;chart for a third week.<\/p>\n\n\n\n<p>Again, for all chart news, you can follow @billboard and @billboardcharts on both Twitter and Instagram and all charts (dated Dec. 4), including the Hot 100 in its entirety, will refresh on\u00a0Billboard.com\u00a0tomorrow (Nov. 30).<\/p>\n\n\n\n<p>Source: billboard.com<\/p>\n<div id=\"themify_builder_content-2497\" data-postid=\"2497\" class=\"themify_builder_content themify_builder_content-2497 themify_builder themify_builder_front\">\r\n\r\n\t<\/div>\r\n<!-- \/themify_builder_content -->","protected":false},"excerpt":{"rendered":"<p>&#8220;Easy on Me&#8221; is the first song to lead simultaneously in airplay, streaming and sales since &#8220;Despacito&#8221; in 2017. As&nbsp;Adele\u2018s new LP&nbsp;30&nbsp;blasts in at No. 1&nbsp;on the&nbsp;Billboard 200&nbsp;albums chart with the biggest week of 2021, lead single \u201cEasy on Me\u201d rebounds for a fifth week atop the&nbsp;Billboard Hot 100&nbsp;songs chart. The ballad reigns as the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2494,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","footnotes":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[1],"tags":[],"class_list":["post-2497","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-music-now","has-post-title","has-post-date","has-post-category","has-post-tag","no-post-comment","no-post-author"],"jetpack_featured_media_url":"https:\/\/musicnow.iprorecords.com\/wp-content\/uploads\/2021\/11\/03-adele-press-2021-cr-simon-emmett-billboard-15481.jpg","jetpack_publicize_connections":[],"_links":{"self":[{"href":"https:\/\/musicnow.iprorecords.com\/index.php?rest_route=\/wp\/v2\/posts\/2497","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/musicnow.iprorecords.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/musicnow.iprorecords.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/musicnow.iprorecords.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/musicnow.iprorecords.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2497"}],"version-history":[{"count":1,"href":"https:\/\/musicnow.iprorecords.com\/index.php?rest_route=\/wp\/v2\/posts\/2497\/revisions"}],"predecessor-version":[{"id":2712,"href":"https:\/\/musicnow.iprorecords.com\/index.php?rest_route=\/wp\/v2\/posts\/2497\/revisions\/2712"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/musicnow.iprorecords.com\/index.php?rest_route=\/wp\/v2\/media\/2494"}],"wp:attachment":[{"href":"https:\/\/musicnow.iprorecords.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2497"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/musicnow.iprorecords.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2497"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/musicnow.iprorecords.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2497"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}