{"id":2623,"date":"2022-04-03T14:22:09","date_gmt":"2022-04-03T21:22:09","guid":{"rendered":"https:\/\/musicnow.iprorecords.com\/?p=2623"},"modified":"2022-05-12T16:44:25","modified_gmt":"2022-05-12T16:44:25","slug":"machine-gun-kellys-mainstream-sellout-bows-at-no-1-on-billboard-200-albums-chart","status":"publish","type":"post","link":"https:\/\/musicnow.iprorecords.com\/?p=2623","title":{"rendered":"Machine Gun Kelly\u2019s \u2018Mainstream Sellout\u2019 Bows at No. 1 on Billboard 200 Albums Chart"},"content":{"rendered":"\r\n<script>\r\nif( document.getElementById( \"builder-styles-css\" ) ) document.getElementById( \"builder-styles-css\" ).insertAdjacentHTML( \"beforebegin\", \"<link rel='stylesheet' href='https:\/\/musicnow.iprorecords.com\/wp-content\/themes\/themify-music\/themify\/themify-builder\/css\/themify-builder-style.css' type='text\/css' \/>\" );\r\n<\/script>\r\n\t\t\t\n<h3 class=\"wp-block-heading\">Plus: Daddy Yankee scores his highest-charting album ever on the Billboard 200 with &#8216;Legendaddy.&#8217;<\/h3>\n\n\n\n<p><a href=\"https:\/\/www.billboard.com\/music\/machine-gun-kelly\">Machine Gun Kelly<\/a>\u2019s&nbsp;<em>Mainstream Sellout<\/em>&nbsp;tops the&nbsp;<a href=\"https:\/\/www.billboard.com\/t\/billboard-200\/\">Billboard 200<\/a>&nbsp;albums chart, as the set enters atop the list dated April 9 with 93,000 equivalent album units earned in the U.S. in the week ending March 31, according to Luminate, formerly MRC Data. It\u2019s the artist\u2019s second leader, following his last release, 2020\u2019s&nbsp;<em>Tickets to My Downfall<\/em>. All told,&nbsp;<em>Mainstream Sellout<\/em>&nbsp;is his sixth top 10 on the tally.<a href=\"https:\/\/www.billboard.com\/artist\/machine-gun-kelly\"><\/a><\/p>\n\n\n\n<p>The Billboard 200 chart ranks the most popular albums of the week in the U.S. based on&nbsp;multi-metric consumption as measured in equivalent album units, compiled by Luminate. Units comprise album sales, track equivalent albums (TEA) and streaming equivalent albums (SEA). Each unit equals one album sale, or 10 individual tracks sold from an album, or 3,750 ad-supported or 1,250 paid\/subscription on-demand official audio and video streams generated by songs from an album. The new April 9, 2022-dated chart will be posted in full on&nbsp;<em>Billboard<\/em>\u2018s website on April 5. For all chart news, follow @billboard and @billboardcharts on both Twitter and Instagram.<\/p>\n\n\n\n<p>Of&nbsp;<em>Mainstream Sellout<\/em>\u2019s 93,000 equivalent album units earned, album sales comprise 42,000 (it\u2019s the top-selling album of the week); SEA units comprise 50,000 (equaling 68.8 million on-demand official streams of the set\u2019s songs), and TEA units comprise 1,000.<\/p>\n\n\n\n<p>The album\u2019s sales were enhanced by its availability in deluxe editions and boxed sets sold via Machine Gun Kelly\u2019s official webstore. While&nbsp;<em>Mainstream Sellout<\/em>\u2019s internet-based sales were sturdy, the album would have still been No. 1 without any sales from non-traditional sellers (which include web-based stores).<\/p>\n\n\n\n<p><em>Mainstream Sellout<\/em>&nbsp;is the first No. 1 rock album on the Billboard 200 in over a year, since&nbsp;<a href=\"https:\/\/www.billboard.com\/music\/ac-dc\">AC\/DC<\/a>\u2019s&nbsp;<em>Power Up<\/em>&nbsp;spent a week at No. 1, debuting atop the list dated Nov. 28, 2020.&nbsp;<em>Mainstream Sellout<\/em>&nbsp;also has the largest week, by units, for a rock album since&nbsp;<a href=\"https:\/\/www.billboard.com\/music\/paul-mccartney\">Paul McCartney<\/a>\u2019s&nbsp;<em>McCartney III<\/em>&nbsp;launched with 107,000 units on the Jan. 2, 2021-dated chart (at No. 2). (Rock albums are defined as those that have hit&nbsp;<em>Billboard<\/em>\u2019s&nbsp;<a href=\"https:\/\/www.billboard.com\/charts\/rock-albums\/\">Top Rock Albums<\/a>&nbsp;chart.)<\/p>\n\n\n\n<p>Three former No. 1s are all non-movers on the latest Billboard 200 at Nos. 2-4, as&nbsp;<a href=\"https:\/\/www.billboard.com\/music\/lil-durk\">Lil Durk<\/a>\u2019s&nbsp;<em>7220<\/em>&nbsp;(63,000 equivalent album units; down 23%), the&nbsp;<em>Encanto<\/em>&nbsp;soundtrack (58,000; down 1%) and&nbsp;<a href=\"https:\/\/www.billboard.com\/music\/morgan-wallen\">Morgan Wallen<\/a>\u2019s&nbsp;<em>Dangerous: The Double Album<\/em>&nbsp;(45,000; down 4%) are steady at Nos. 2, 3 and 4, respectively.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.billboard.com\/music\/olivia-rodrigo\">Olivia Rodrigo<\/a>\u2019s chart-topping&nbsp;<em>Sour<\/em>&nbsp;jumps 11-5 on the Billboard 200 with 34,000 equivalent album units earned. The set posts a 14% increase in units for the week, following the debut of her&nbsp;<a href=\"https:\/\/www.billboard.com\/music\/pop\/olivia-rodrigo-driving-home-2-u-film-things-we-learned-1235047993\/\">documentary<\/a>&nbsp;film&nbsp;<em>Driving Home 2 U (A Sour Film)<\/em>&nbsp;<a href=\"https:\/\/www.billboard.com\/culture\/product-recommendations\/how-to-watch-olivia-rodrigo-driving-home-2-u-documentary-disney-plus-1235049024\/\">on Disney+<\/a>&nbsp;on March 25 (the first day of the chart\u2019s tracking week).<\/p>\n\n\n\n<p><a href=\"https:\/\/www.billboard.com\/music\/the-weeknd\">The Weeknd<\/a>\u2019s compilation&nbsp;<em>The Highlights<\/em>&nbsp;is stationary at No. 6 on the Billboard 200 with 33,000 equivalent album units earned (down 2%). and Drake\u2019s former No. 1&nbsp;<em>Certified Lover Boy<\/em>&nbsp;rises 8-7 with 31,000 units (down 1%).<\/p>\n\n\n\n<p><a href=\"https:\/\/www.billboard.com\/music\/daddy-yankee\">Daddy Yankee<\/a>&nbsp;returns to the top 10 on the Billboard 200 for the first time in nearly 15 years, as&nbsp;<em>Legendaddy<\/em>&nbsp;debuts at No. 8 \u2013 his highest charting album ever and second top 10. He previously hit the top 10 in June of 2007 with&nbsp;<em>El Cartel: The Big Boss<\/em>, debuting and peaking at No. 9.<\/p>\n\n\n\n<p>The new 19-track&nbsp;<em>Legendaddy<\/em>&nbsp;is Daddy Yankee\u2019s first studio album in&nbsp;<a href=\"https:\/\/www.billboard.com\/music\/latin\/daddy-yankee-retiring-tour-album-1235046335\/\">nearly 10 years<\/a>, and has been described as his final studio release.&nbsp;<em>Legendaddy<\/em>&nbsp;bows with 29,000 equivalent album units earned. Of that sum, SEA units comprise nearly 27,000 (equaling 38.49 million on-demand official streams of the set\u2019s songs), album sales comprise 2,000 and TEA units comprise less than 1,000 units.<\/p>\n\n\n\n<p><em>Legendaddy<\/em>&nbsp;is the highest-charting Latin album, and first top 10, on the Billboard 200 since&nbsp;<a href=\"https:\/\/www.billboard.com\/music\/bad-bunny\">Bad Bunny<\/a>\u2019s&nbsp;<em>El Ultimo Tour del Mundo<\/em>&nbsp;bowed at No. 1 on the Dec. 12, 2020-dated chart and spent five nonconsecutive weeks in the top 10.&nbsp;<em>Legendaddy<\/em>&nbsp;also lands the largest debut week, by units, for a Latin album since&nbsp;<em>El Ultimo<\/em>&nbsp;debuted with 116,000 units. (Latin albums are defined as those that have hit&nbsp;<em>Billboard<\/em>\u2019s&nbsp;<a href=\"https:\/\/www.billboard.com\/charts\/latin-albums\/\">Top Latin Albums<\/a>&nbsp;chart.)<\/p>\n\n\n\n<p>Rounding out the new top 10 on the Billboard 200:&nbsp;<a href=\"https:\/\/www.billboard.com\/music\/doja-cat\">Doja Cat<\/a>\u2019s&nbsp;<em>Planet Her<\/em>&nbsp;rises 10-9 with 29,000 equivalent album units earned (down 3%), and&nbsp;<a href=\"https:\/\/www.billboard.com\/music\/gunna\">Gunna<\/a>\u2019s former leader&nbsp;<em>DS4Ever<\/em>&nbsp;falls 9-10 with nearly 29,000 (down 6%).<\/p>\n\n\n\n<p>Source: billboard.com<\/p>\n\n\n<p><!--EndFragment--><br>\n<br>\n<\/p><div id=\"themify_builder_content-2623\" data-postid=\"2623\" class=\"themify_builder_content themify_builder_content-2623 themify_builder themify_builder_front\">\r\n\r\n\t<\/div>\r\n<!-- \/themify_builder_content -->","protected":false},"excerpt":{"rendered":"<p>Plus: Daddy Yankee scores his highest-charting album ever on the Billboard 200 with &#8216;Legendaddy.&#8217; Machine Gun Kelly\u2019s&nbsp;Mainstream Sellout&nbsp;tops the&nbsp;Billboard 200&nbsp;albums chart, as the set enters atop the list dated April 9 with 93,000 equivalent album units earned in the U.S. in the week ending March 31, according to Luminate, formerly MRC Data. It\u2019s the artist\u2019s [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2624,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","footnotes":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[1],"tags":[],"class_list":["post-2623","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-music-now","has-post-title","has-post-date","has-post-category","has-post-tag","no-post-comment","no-post-author"],"jetpack_featured_media_url":"https:\/\/musicnow.iprorecords.com\/wp-content\/uploads\/2022\/04\/Machine-Gun-Kelly_press-cr-Mark-Seliger-billboard-15481.jpg","jetpack_publicize_connections":[],"_links":{"self":[{"href":"https:\/\/musicnow.iprorecords.com\/index.php?rest_route=\/wp\/v2\/posts\/2623","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/musicnow.iprorecords.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/musicnow.iprorecords.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/musicnow.iprorecords.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/musicnow.iprorecords.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2623"}],"version-history":[{"count":1,"href":"https:\/\/musicnow.iprorecords.com\/index.php?rest_route=\/wp\/v2\/posts\/2623\/revisions"}],"predecessor-version":[{"id":2680,"href":"https:\/\/musicnow.iprorecords.com\/index.php?rest_route=\/wp\/v2\/posts\/2623\/revisions\/2680"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/musicnow.iprorecords.com\/index.php?rest_route=\/wp\/v2\/media\/2624"}],"wp:attachment":[{"href":"https:\/\/musicnow.iprorecords.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2623"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/musicnow.iprorecords.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2623"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/musicnow.iprorecords.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2623"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}