{"id":3503,"date":"2022-10-30T19:32:33","date_gmt":"2022-10-30T19:32:33","guid":{"rendered":"https:\/\/musicnow.iprorecords.com\/?p=3503"},"modified":"2022-10-30T19:32:34","modified_gmt":"2022-10-30T19:32:34","slug":"taylor-swifts-midnights-blasts-in-at-no-1-on-billboard-200-chart-with-biggest-week-for-an-album-in-7-years","status":"publish","type":"post","link":"https:\/\/musicnow.iprorecords.com\/?p=3503","title":{"rendered":"Taylor Swift\u2019s \u2018Midnights\u2019 Blasts in at No. 1 on Billboard 200 Chart with Biggest Week for an Album in 7 Years"},"content":{"rendered":"\r\n<script>\r\nif( document.getElementById( \"builder-styles-css\" ) ) document.getElementById( \"builder-styles-css\" ).insertAdjacentHTML( \"beforebegin\", \"<link rel='stylesheet' href='https:\/\/musicnow.iprorecords.com\/wp-content\/themes\/themify-music\/themify\/themify-builder\/css\/themify-builder-style.css' type='text\/css' \/>\" );\r\n<\/script>\r\n\t\t\t\n<h3 class=\"wp-block-heading\">Plus: Arctic Monkeys, YoungBoy Never Broke Again and Jeezy &amp; DJ Drama debut in top 10.<\/h3>\n\n\n\n<p><a href=\"https:\/\/www.billboard.com\/artist\/taylor-swift\">Taylor Swift<\/a>&nbsp;achieves her 11th No. 1 album on the&nbsp;<a href=\"https:\/\/www.billboard.com\/charts\/billboard-200\/\">Billboard 200<\/a>&nbsp;chart (dated Nov. 5) as&nbsp;<em>Midnights<\/em>&nbsp;arrives with the biggest week for any album in nearly seven years. The set launches with 1.578 million equivalent album units earned in the U.S. in the week ending Oct. 27, according to Luminate. The last album to tally a larger week was the debut frame of&nbsp;<a href=\"https:\/\/www.billboard.com\/artist\/adele\">Adele<\/a>\u2019s&nbsp;<em>25<\/em>, when it bowed with 3.482 million units (Dec. 12, 2015-dated chart).<\/p>\n\n\n\n<p><em>Midnights<\/em>&nbsp;was released on Oct. 21 after being&nbsp;<a href=\"https:\/\/www.billboard.com\/music\/pop\/taylor-swift-announces-new-album-midnights-2022-vmas-fans-react-1235132484\/\">announced<\/a>&nbsp;two months earlier by Swift at the MTV Video Music Awards (Aug. 28). No music from the album was released until the set dropped on Oct. 21, when she also issued the music video for&nbsp;<em>Midnights<\/em>\u2019 first single, \u201cAnti-Hero.\u201d&nbsp;<em>Midnights<\/em>&nbsp;is Swift\u2019s 10th full-length studio album and initially bowed as a 13-track standard release. Three hours after&nbsp;<em>Midnights<\/em>\u2019 arrival, Swift released a deluxe version of the album (its \u201c3am Edition\u201d) with seven bonus tracks.<\/p>\n\n\n\n<p>Swift now ties&nbsp;<a href=\"https:\/\/www.billboard.com\/artist\/barbra-streisand\">Barbra Streisand<\/a>&nbsp;for the most No. 1 albums among women. Swift is also the sixth act with more than 10 No. 1 albums on the&nbsp;<a href=\"https:\/\/www.billboard.com\/t\/billboard\/\">Billboard<\/a>&nbsp;200 since the chart began regularly publishing on a weekly basis in 1956. She joins&nbsp;<a href=\"https:\/\/www.billboard.com\/artist\/the-beatles\">The Beatles<\/a>&nbsp;(who lead with a record 19 No. 1s),&nbsp;<a href=\"https:\/\/www.billboard.com\/artist\/jay-z\">Jay-Z<\/a>&nbsp;(14),&nbsp;<a href=\"https:\/\/www.billboard.com\/artist\/drake\">Drake<\/a>,&nbsp;<a href=\"https:\/\/www.billboard.com\/artist\/bruce-springsteen\">Bruce Springsteen<\/a>&nbsp;and&nbsp;<a href=\"https:\/\/www.billboard.com\/artist\/barbra-streisand\">Streisand<\/a>&nbsp;(each with 11).<\/p>\n\n\n\n<p><em>Midnights<\/em>&nbsp;is already the year\u2019s top-selling album by overall sales through the year, and tallies the largest sales week for an album since her own&nbsp;<em>reputation<\/em>&nbsp;debuted in 2017, the third-largest streaming week ever for an album, and the biggest sales week for a vinyl album in the modern era (since Luminate began tracking music sales in 1991).<\/p>\n\n\n\n<p>Also in the top 10 of the new Billboard 200: albums from&nbsp;<a href=\"https:\/\/www.billboard.com\/artist\/arctic-monkeys\">Arctic Monkeys<\/a>,&nbsp;<a href=\"https:\/\/www.billboard.com\/artist\/youngboy-never-broke-again\">YoungBoy Never Broke Again<\/a>&nbsp;and&nbsp;<a href=\"https:\/\/www.billboard.com\/artist\/jeezy\">Jeezy<\/a>&nbsp;and DJ Drama debut.<\/p>\n\n\n\n<p>The Billboard 200 chart ranks the most popular albums of the week in the U.S. based on&nbsp;multi-metric consumption as measured in equivalent album units, compiled by Luminate. Units comprise album sales, track equivalent albums (TEA) and streaming equivalent albums (SEA). Each unit equals one album sale, or 10 individual tracks sold from an album, or 3,750 ad-supported or 1,250 paid\/subscription on-demand official audio and video streams generated by songs from an album. The new Nov. 5, 2022-dated chart will be posted in full on&nbsp;<em>Billboard<\/em>\u2018s website on Tuesday (Nov. 1). For all chart&nbsp;<a href=\"https:\/\/www.billboard.com\/t\/news\/\">news<\/a>, follow @billboard and @billboardcharts on both Twitter and Instagram.<\/p>\n\n\n\n<p>Of&nbsp;<em>Midnights<\/em>\u2019 1.578 equivalent album units earned, album sales comprise 1.140 million, SEA units comprise 419,000 (equaling 549.26 million on-demand official streams of the set\u2019s 20 total tracks) and TEA units comprise 19,000.<\/p>\n\n\n\n<p><strong>Third-Biggest Streaming Week Ever<\/strong>:<em>&nbsp;Midnights<\/em>&nbsp;logs the third-largest streaming week ever for an album, by total on-demand official streams. It also captures the biggest streaming week for a non-R&amp;B\/hip-hop album and any album by a woman. The Nos. 1 and 2 biggest streaming weeks were logged by the debut frames of Drake\u2019s&nbsp;<em>Scorpion<\/em>&nbsp;(745.92 million) and&nbsp;<em>Certified Lover Boy<\/em>&nbsp;(743.67 million), respectively.<\/p>\n\n\n\n<p>Previously, Swift\u2019s biggest streaming week for an album was tallied by the first week of&nbsp;<em>Red (Taylor\u2019s Version)<\/em>, with 303.23 million in 2021.<\/p>\n\n\n\n<p><strong>2022\u2019s Top-Selling Album<\/strong>: With 1.140 million sold,&nbsp;<em>Midnights<\/em>&nbsp;is easily 2022\u2019s top-selling album already. Previously, 2022\u2019s top-seller \u2014 adding up all sales generated through the year \u2014 was Harry Styles\u2019&nbsp;<em>Harry\u2019s House<\/em>, with 633,000 copies sold through Oct. 27. (In terms of total equivalent album units, Bad Bunny\u2019s&nbsp;<em>Un Verano Sin Ti<\/em>&nbsp;is 2022\u2019s biggest album, with 2.911 million units earned.)<\/p>\n\n\n\n<p>Breaking down&nbsp;<em>Midnights<\/em>\u2019 first-week sales of 1.140 million, physical sales comprise 980,000 (575,000 on vinyl, 395,000 on CD and 10,000 on cassette) and digital album downloads comprise 161,000.<\/p>\n\n\n\n<p><strong>Biggest Sales Week Since Swift\u2019s Own&nbsp;<em>reputation<\/em><\/strong>: The 1.140 million sales number for&nbsp;<em>Midnights<\/em>&nbsp;marks the largest sales week for any album since Swift\u2019s own&nbsp;<em>reputation<\/em>&nbsp;debuted with 1.216 million copies sold (chart dated Dec. 2, 2017).<\/p>\n\n\n\n<p><strong>Swift Has Five Albums With Million-Plus Sales Weeks<\/strong>:&nbsp;<em>Midnights<\/em>&nbsp;is the 22nd album to sell at least 1 million copies in a single week since Luminate began tracking music sales in 1991. In total, there have been 24 instances \u2014 by 22 different albums \u2014 in which an album sold at least 1 million copies in a week. One of those albums, Adele\u2019s&nbsp;<em>25<\/em>, sold more than 1 million in three separate weeks. Swift is the only artist with five different albums to each sell at least 1 million copies in a single week in the Luminate era \u2014&nbsp;<em>Midnights<\/em>,&nbsp;<em>reputation<\/em>,&nbsp;<em>1989<\/em>,&nbsp;<em>Red<\/em>, and&nbsp;<em>Speak Now<\/em>.<\/p>\n\n\n\n<p>Further, now with five, Swift remains the only act with at least three different albums that hit the million-sales weekly threshold. Three acts have a pair of albums that each managed a million-plus sales week: Backstreet Boys, Eminem and *NSYNC.<\/p>\n\n\n\n<p><strong>New Modern-Era Vinyl Sales Record<\/strong>:<em>&nbsp;Midnights<\/em>&nbsp;handily breaks the modern-era record for single-week vinyl album sales in the U.S. with 575,000 vinyl LPs sold. That\u2019s the largest week for an album on vinyl since Luminate began tracking music sales in 1991. It surges past the previous high, set earlier this year, when&nbsp;<em>Harry\u2019s House<\/em>&nbsp;debuted with&nbsp;<a href=\"https:\/\/www.billboard.com\/music\/chart-beat\/harry-styles-harrys-house-number-one-billboard-200-chart-1235078807\/\">182,000 vinyl copies<\/a>&nbsp;(week ending May 26, 2021).<\/p>\n\n\n\n<p><em>Midnights<\/em>&nbsp;is also already 2022\u2019s top-seller on vinyl year-to-date. Previously, the year\u2019s top-seller on vinyl was&nbsp;<em>Harry\u2019s House<\/em>, with 377,000 sold through the year.<\/p>\n\n\n\n<p><em>Midnights<\/em>\u2019 395,000 in CD sales is the largest sales week for an album on CD since&nbsp;<em>reputation<\/em>&nbsp;launched with 507,000 copies sold.<\/p>\n\n\n\n<p><em>Midnights<\/em>&nbsp;arrived after months of pre-release promotion and pre-orders \u2014 and its sales figure is bolstered by an array of available versions and variants of the album. It is available to purchase in a standard digital album (both clean and explicit); a deluxe digital album (clean and explicit, each with seven additional songs); an iTunes-exclusive version with a bonus spoken word track (clean and explicit); four standard CD editions (each with a different cover, both clean and explicit); four vinyl LP editions (each with a different cover and colored vinyl); and a cassette tape. Target is also selling an exclusive \u201cLavender\u201d edition of the album on CD and colored-vinyl LP, with the CD boasting three bonus tracks.<\/p>\n\n\n\n<p>Plus, in the weeks leading up to release, Swift\u2019s webstore sold pre-orders of signed copies of the four standard CD albums and the four standard vinyl LPs.&nbsp;<em>Midnights<\/em>&nbsp;is also available in deluxe boxed set with a CD edition of the album and a Swift-branded T-shirt, exclusively for Capital One cardholders.<\/p>\n\n\n\n<p>Some superfans may have also been enticed to purchase all four variants of the album on either CD or vinyl, as the back covers of the four albums fit together like a puzzle to display a clock face (a literal reference to&nbsp;<em>Midnights<\/em>!). Swift&nbsp;<a href=\"https:\/\/www.instagram.com\/p\/CijbcdrsqKT\/\" rel=\"noreferrer noopener\" target=\"_blank\">shared<\/a>&nbsp;the news through her social media in mid-September, saying: \u201cIf you put all the back covers together, she\u2019s a clock. It\u2019s a clock\u2026 It makes a clock.\u201d (Swift\u2019s official webstore sells hardware to hold the four CDs or the four vinyl LPs together as a&nbsp;<a href=\"https:\/\/store.taylorswift.com\/products\/taylor-swift-midnights-vinyl-clock\" rel=\"noreferrer noopener\" target=\"_blank\">wall<\/a>&nbsp;<a href=\"https:\/\/store.taylorswift.com\/products\/taylor-swift-midnights-cd-clock\" rel=\"noreferrer noopener\" target=\"_blank\">clock<\/a>.) The idea of assembling multiple versions of an album\u2019s back cover (or cover) together to reveal a larger complete image isn\u2019t unique to Swift, as other acts (frequently in the K-pop world) have employed a similar marketing idea.<\/p>\n\n\n\n<p>It\u2019s not unusual for many artists to offer variants of an album, from multiple color vinyl editions to collectible CD packages and beyond. Swift herself has rolled out albums in a similar fashion in the past \u2014 she had four different Target-exclusive variants for&nbsp;<em>Lover<\/em>&nbsp;in 2015. In 2022, acts ranging from Red Hot Chili Peppers and Ozzy Osbourne to BLACKPINK and Madonna have all leaned in to the practice of offering multiple iterations of a physical album where usually the only difference is in packaging or the color of a vinyl LP.<\/p>\n\n\n\n<p>Lil Baby\u2019s&nbsp;<em>It\u2019s Only Me<\/em>&nbsp;falls to No. 2 on the Billboard 200 (110,000 equivalent album units; down 49%) after debuting atop the list a week earlier. Bad Bunny\u2019s chart-topping&nbsp;<em>Un Verano Sin Ti<\/em>&nbsp;drops out of the top two for the first time since its release, as the set moves 2-3 with 67,000 units (down 7%). When the album hit its 18th week in the top two, it became the first set to spend its first 18 weeks in the top two since the chart since August of 1963, when&nbsp;<em>Billboard<\/em>&nbsp;combined its separate stereo and mono album charts into one single album chart. (See&nbsp;<a href=\"https:\/\/www.billboard.com\/pro\/happy-birthday-billboard-200-chart-album\/\">more history<\/a>&nbsp;on the Billboard 200, which began publishing as a regular, weekly fixture in March of 1956.)<\/p>\n\n\n\n<p>Morgan Wallen\u2019s former No. 1&nbsp;<em>Dangerous: The Double Album<\/em>&nbsp;is a non-mover at No. 4 with 43,000 equivalent album units (down 4%) and The Weeknd\u2019s&nbsp;<em>The Highlights<\/em>&nbsp;is stationary at No. 5 with 39,000 (down less than 1%).<\/p>\n\n\n\n<p>Arctic Monkeys score their fourth top 10-charting album on the Billboard 200 as The Car drives in at No. 6 in its first week. It earned 37,500 equivalent album units; of that sum, album sales comprise 28,500, SEA units comprise 9,000 (equaling 11.76 million on-demand official streams of the set\u2019s songs) and TEA units comprise a negligible sum.<\/p>\n\n\n\n<p>YoungBoy Never Broke Again\u2019s&nbsp;<em>Ma\u2019 I Got a Family<\/em>&nbsp;starts at No. 7 on the Billboard 200 with 37,000 equivalent album units earned. Of that, SEA units comprise 36,500 (equaling 52.54 million on-demand official streams of the set\u2019s songs). The new set is the 12 th top 10-charting effort for the prolific rapper, and his fifth top 10 in 2022 \u2014 the most of any act this year. He made his Billboard 200 debut in 2017 and got his first top 10 in 2018 with&nbsp;<em>Until Death Call My Name<\/em>. In total, his latest debut is the artist\u2019s 25th charting effort.<\/p>\n\n\n\n<p>Styles\u2019&nbsp;<em>Harry\u2019s House<\/em>&nbsp;is a non-mover at No. 8 on the Billboard 200 with 32,000 equivalent album units earned (up 1%).<\/p>\n\n\n\n<p>Jeezy and DJ Drama\u2019s&nbsp;<em>Snofall<\/em>&nbsp;starts at No. 9 on the Billboard 200, marking the 11th top 10 for the former and the first for the latter. It bows with 31,000 equivalent album units earned. SEA units comprise 28,000 (equaling 38.45 million on-demand official streams of the set\u2019s songs), album sales comprise 2,500 and TEA units comprise 500.<\/p>\n\n\n\n<p>Rounding out the new top 10 is Beyonce\u2019s former No. 1&nbsp;<em>Renaissance<\/em>, which falls 6-10 with 30,000 equivalent album units earned (down 10%).<\/p>\n\n\n\n<p>Source: billboard.com<\/p>\n<div id=\"themify_builder_content-3503\" data-postid=\"3503\" class=\"themify_builder_content themify_builder_content-3503 themify_builder themify_builder_front\">\r\n\r\n\t<\/div>\r\n<!-- \/themify_builder_content -->","protected":false},"excerpt":{"rendered":"<p>Plus: Arctic Monkeys, YoungBoy Never Broke Again and Jeezy &amp; DJ Drama debut in top 10. Taylor Swift&nbsp;achieves her 11th No. 1 album on the&nbsp;Billboard 200&nbsp;chart (dated Nov. 5) as&nbsp;Midnights&nbsp;arrives with the biggest week for any album in nearly seven years. The set launches with 1.578 million equivalent album units earned in the U.S. in [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3504,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","footnotes":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[1],"tags":[],"class_list":["post-3503","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-music-now","has-post-title","has-post-date","has-post-category","has-post-tag","no-post-comment","no-post-author"],"jetpack_featured_media_url":"https:\/\/musicnow.iprorecords.com\/wp-content\/uploads\/2022\/10\/02-taylor-swift-midnights-cr-Beth-Garrabrant-billboard-15481.jpg","jetpack_publicize_connections":[],"_links":{"self":[{"href":"https:\/\/musicnow.iprorecords.com\/index.php?rest_route=\/wp\/v2\/posts\/3503","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/musicnow.iprorecords.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/musicnow.iprorecords.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/musicnow.iprorecords.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/musicnow.iprorecords.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3503"}],"version-history":[{"count":2,"href":"https:\/\/musicnow.iprorecords.com\/index.php?rest_route=\/wp\/v2\/posts\/3503\/revisions"}],"predecessor-version":[{"id":3506,"href":"https:\/\/musicnow.iprorecords.com\/index.php?rest_route=\/wp\/v2\/posts\/3503\/revisions\/3506"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/musicnow.iprorecords.com\/index.php?rest_route=\/wp\/v2\/media\/3504"}],"wp:attachment":[{"href":"https:\/\/musicnow.iprorecords.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3503"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/musicnow.iprorecords.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3503"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/musicnow.iprorecords.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3503"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}