Plus: Giveon and Rob Zombie debut in top 10, Dua Lipa’s ‘Future Nostalgia’ hits new peak & Taylor Swift’s ‘Folklore’ jumps 29-10 after Grammy Award wins.
Morgan Wallen’s Dangerous: The Double Album hits double digits at No. 1 on the Billboard 200, as the set spends its 10th week atop the list. It arrived at No. 1 nine weeks ago (on the chart dated Jan. 23) and has yet to budge from the top. Dangerous is the first album to spend its first 10 weeks at No. 1 since 1987 (more on that in a moment) and continues to have the most total weeks at No. 1 since Drake’s Views spent 13 nonconsecutive weeks in the lead in 2016.
Dangerous earned 69,000 equivalent album units in the U.S. in the week ending March 11 (down 11%), according to MRC Data.
The Billboard 200 chart ranks the most popular albums of the week in the U.S. based on multi-metric consumption as measured in equivalent album units. Units comprise album sales, track equivalent albums (TEA) and streaming equivalent albums (SEA). Each unit equals one album sale, or 10 individual tracks sold from an album, or 3,750 ad-supported or 1,250 paid/subscription on-demand official audio and video streams generated by songs from an album. The new March 27, 2021-dated chart (where Dangerous is No. 1 for a 10th week) will be posted in full on Billboard‘s website on March 23. For all chart news, follow @billboard and @billboardcharts on both Twitter and Instagram.ARTISTS MENTIONEDDua LipaMorgan WallenRob ZombieTaylor Swift
Of Dangerous’ 69,000 equivalent album units earned in the tracking week ending March 11, SEA units comprise 64,000 (down 10%, equaling 88.85 million on-demand streams of the album’s songs), album sales comprise 4,000 (down 30%) and TEA units comprise 1,000 (down 9%).
Dangerous is the first album to spend its first 10 weeks at No. 1 on the Billboard 200 since 1987, when Whitney Houston’s Whitney album logged all 11 of its weeks at No. 1 from its debut week (from the June 27 through Sept. 5, 1987-dated charts). Before that, the only other album to spend its first 10 weeks at No. 1 on the chart, which began regularly publishing as a weekly survey in March of 1956, was Stevie Wonder’s Songs in the Key of Life. It spent its first 13 weeks at No. 1 (of a total of 14 nonconsecutive weeks at No. 1) from the Oct. 16, 1976, through Jan. 8, 1977-dated charts. Notably Dangerous is the first album to accomplish the feat since MRC Data (then SoundScan) information began powering the chart in May of 1991.
Dangerous is also the first album to string together 10 weeks in a row at No. 1 in total since Adele’s 21 linked 10 weeks in 2012 (of its total 24 nonconsecutive weeks at No. 1).
Dangerous is one of just four country albums to spend at least 10 weeks at No. 1 on the Billboard 200 — since the chart began publishing on a regular weekly basis in March of 1956. (Country albums are defined as those that have charted on Billboard’s Top Country Albums chart.) Ahead of Dangerous among country sets with the most weeks at No. 1: Garth Brooks’ Ropin’ the Wind (18 weeks, 1991-92), Billy Ray Cyrus’ Some Gave All (17, 1992) and Taylor Swift’s Fearless (11, 2008-09).
Pop Smoke’s former No. 1 Shoot for the Stars Aim for the Moon is a non-mover at No. 2 on the new Billboard 200, with 40,000 equivalent album units earned (down 2%).
Dua Lipa’s Future Nostalgia gets a big Grammy Awards bump, as the album hits a new peak, rising 6-3 (37,000 units; up 27%). The set surpasses its original chart high of No. 4, achieved in its debut frame (April 11, 2020). Future Nostalgia won the Grammy Award for pop vocal album during CBS’ televised broadcast of the Grammys on March 14, while Lipa also performed two Future Nostalgia songs on the show: “Levitating,” featuring DaBaby, and “Don’t Start Now.”
The Weeknd’s After Hours is stationary at No. 4 with 32,000 equivalent album units earned (up less than 1%).
R&B singer Giveon scores his first top 10 with the No. 5 debut of When It’s All Said and Done… Take Time, bowing with 32,000 equivalent album units earned. Of the album’s starting sum, 30,000 comprise SEA units (equaling 43.56 million on-demand streams of the set’s tracks), 2,000 comprise album sales and a negligible sum comprises TEA units.The 13-track set compiles his two earlier projects, both released in 2020 — the eight-track Take Time and the four-track When It’s All Said and Done — and adds one new song: “All to Me.”
Take Time and When It’s All Said and Done have generated a half-billion on-demand streams to date for their tracks in the U.S. Further, Take Time garnered Giveon his first Grammy nomination, for best R&B album this year.
Giveon first dented Billboard’s charts a little under a year ago, when Drake’s “Chicago Freestyle,” on which he’s featured, debuted on multiple tallies in May of 2020, including the top 10 of Hot Rap Songs and the top 20 of the all-genre Billboard Hot 100. The success of the track pushed Giveon to a debut last May in the top 20 of Billboard’s Emerging Artists chart, where he peaked at No. 3 this February.
He broke out on his own with singles such as “Like I Want You” and “Heartbreak Anniversary.” The former hit No. 10 on the Hot R&B Songs chart last November, while the latter marked his second top 10 on the this February. Giveon is also getting attention by way of his featured turn on Justin Bieber’s recently released track “Peaches.”
Pooh Shiesty’s Shiesty Season falls 3-6 on the new Billboard 200 with 30,000 equivalent album units earned (down 8%), Lil Baby’s former No. 1 My Turn is steady at No. 7 with just under 30,000 units (up 2%) and Lil Durk’s The Voice slips 5-8 with 29,000 units (down 7%).
Rob Zombie achieves his seventh top 10 album on the Billboard 200 as his new studio set The Lunar Injection Kool Aid Eclipse Conspiracy debuts at No. 9. All seven of Zombie’s solo studio albums have now reached the top 10. The new set earned 28,000 equivalent album units in its debut frame. Of that sum, 26,000 comprise album sales (it’s the top-selling album of the week), 2,000 comprise SEA units (totaling 2.77 million in on-demand streams of the set’s tracks) and a negligible sum comprise TEA units.
The album was led by the single “The Triumph of King Freak (A Crypt of Preservation and Superstition),” which has so far peaked at No. 18 on the Mainstream Rock Airplay chart. Lunar was released via Nuclear Blast and marks the company’s second top 10, following Slayer’s Repentless (No. 4) in 2015.
Closing out the Billboard 200’s new top 10 is Taylor Swift’s former No. 1 Folklore, which jumps 29-10 with 28,000 equivalent album units earned (up 59%). The set is basking in the glow of its Grammy Award win for album of the year on March 14, as well as Swift’s three-song medley performance on the show. (She sang Folklore’s “Cardigan” and “August,” as well as her Evermore single “Willow.”)